Through this collaboration, OTTera will integrate the programmer ThinkFAST AI and ThinkAdvertising of ThinkAnalytics in its software, empowering customers to unlock new levels of operational efficiency and revenue growth in FAST channels and OTT applications.
By leveraging cutting-edge AI technologies from ThinkAnalytics, OTTera will revolutionize content programming and advertising strategies, delivering unparalleled value to your clients. The programmer ThinkFAST AI by ThinkAnalytics uses sophisticated algorithms to optimize content placement, ensuring viewers receive the most relevant and engaging programming tailored to their preferences. The integration of ThinkFAST will personalize the viewing experience for users of OTTera based on your demographics, preferences, and past viewing behavior.
Furthermore, with ThinkAdvertising, OTTera will leverage audience intelligence and content understanding to deliver hyper-targeted ads, maximizing revenue opportunities for clients. By combining audience insights with personalized advertising strategies, OTTera will enhance the viewing experience while driving substantial revenue growth for both content providers and advertisers.
‘Align the deep capabilities of ThinkAnalytics with the strategic offerings of OTTera on OTT and FAST produces an excellent toolset for publishers to maximize the performance of their content libraries, rapidly scale targeted FAST channels and user experiences within apps and beyond, all with an eye toward discovery, engagement, monetization and retention,’ he said Craig McEldowney CTO of OTTera.
‘I am delighted that ThinkAnalytics is forming this association with OTTera. The set of products ThinkAnalytics integrated into OTTera applications will bring tremendous efficiencies and value to OTTera customers. OTTera. Meeting at the NAB Show was the perfect opportunity to realize our synergies and agree the terms of our collaboration,’ said Marc Aldrich, CEO of ThinkAnalytics.
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