Apple CEO Tim Cook, did not expect that his company’s announcement introducing the new iPad Pro would end up generating a huge wave of indignation: “Meet the new iPad Pro: the thinnest product we have ever created, the most advanced screen we have ever produced , with the incredible power of the M4 chip. Imagine all the things it will be used for,” the Apple CEO published on X (Twitter). The problem? An advertisement that is pure destruction, and which tries to show everything that an iPad Pro has and can do, but destroying musical instruments, recreational machines, art and everything you can imagine. The result? The fury of social networks.
Social networks explode against Apple’s latest announcement
One of the funniest responses was made by the Iranian filmmaker Reza Sixo Safai, literally turning the advertisement around and demonstrating that in a very different way Apple could have achieved the completely opposite effect of the wave of criticism and rejection.
Answers and critics of all possible colors and countries, with comments like that of the user on X (Twitter) @usaotoday, who points out that “I can’t identify with this video at all. “He lacks respect for the creative team and mocks the creators.” Judd Baroff, another user of the social network, wrote that “I’m not sure that the wanton destruction of all the good and beautiful things in this world was really the vibe you were looking for.”
Destroy art to show that everything fits in something as flat as the new iPad Pro has not been a great idea on Apple’s part. Technology is more within reach than ever, but we must not forget where we come from and that, in one way or another, everything that destroys in the advertisement is still important to millions of people.
