The developer believes that Skull and Bones can convince a large part of the players to try it
Its development was a pain in the ass for Ubisoft and it does not seem that the launch changed the situation. However, the developers of skull and bones They continue fighting to give a future to their pirate video game. Three months after its premiere, a one week free trial period which will begin next May 30. Based on the video game’s news calendar, everything indicates that this is an attempt by the developer to increase users once the game is available. Season 2.
Ubisoft needs more players in Skull and Bones
Although the release of Skull and Bones was defined by Ubisoft as a “Quadruple A”, the game has had to resort to classic strategies to increase the number of players. Since its premiere, which took place just three months ago, we have seen several very aggressive marketing moves by the company. First it was an 8-hour trial available to all users, then a 50% discount and now a week of free access.
It should be noted that Ubisoft defended the good performance of Skull and Bones in its latest financial report. The developer did not share sales databut highlighted its intention to achieve long-term income with the title and assured that “it showed a great ability to retain users, achieving the second best daily play time for a Ubisoft title.” In fact, the company claimed that The intention was to take advantage of the launch of Season 2, which comes with this free trial to “improve good user retention and increase the player base.”
Projects like Skull and Bones are fundamental for the future of Ubisoft. The developer has confirmed its commitment to forming a catalog based on large open worlds and video games as a service. In this sense, they need to start adding successes that serve to leave behind the doubts generated last year.
In 3DGames | It took much longer to arrive than we expected, but its premiere has been a total success. XDefiant achieves records for Ubisoft in its first days of life.
In 3DGames | It was seen coming and now it has been confirmed that it has sold less than expected. The reboot of Alone in the Dark has not met expectations.
