Instagram tests 3-5 second ad breaks in the feed that cannot be skippedPexels
instagram has started working on a new functionality focused on advertisingwhich introduces pauses of between three and five seconds, which cannot be omitted and which some users of the platform have already been able to test.
This Meta service already introduces promotional content in the ‘feed’ in all accounts that belong to people over 18 years of age. With them, Advertisers can reach more people or increase their brand recognition.
The company is now working on a new feature called Ad Break (Ad Break), which introduces advertising on Instagram in a different way than the current one, that is, appearing before the playback of a video, as Android Authority has warned.
This is indicated at the bottom of it, where the duration of the ad is shown, between three and five seconds, and an information button to find out how this feature works. When you press it, you are informed that “Ad breaks are a new way to view ads on Instagram.”
In this alert, the social network also informs users that “sometimes” they may see “an ad before continuing browsing”, as some users have recently been able to verify and the aforementioned media reports. AndroidAuthority.
These people have shared their experience on Reddit and X (formerly Twitter), where they have criticized its implementation, because interrupt the experience navigation on the platform. At the moment, Meta has not officially announced the deployment of this functionality.
