Advanced Systems Group, a technology and services provider for media creatives and content owners, and Supersphere, a performance engineering company for creators, announced a strategic partnership to drive innovation in cloud production and XR (extended reality) technology. . This collaboration will leverage ASG’s strengths in cloud production technology and integration along with Supersphere’s expertise in live production involving VR and XR.
ASG brings more than 25 years of experience in engineering, systems integration and managed services for media production, making them a trusted partner in the industry. Supersphere, known for its innovative real-time performance software and immersive experiences for high-profile clients such as Sir Paul McCartney, Billie Eilish, Kid Cudi, Meta and Sega, will contribute its deep knowledge in VR, XR and live production.
As part of this partnership, Supersphere’s ArkRunr platform will be integrated into ASG’s cloud production technology stack. ArkRunr is a Unity-based real-time spatial performance platform, designed to be a fast and cost-effective entry point into the world of virtual production. This integration will provide customers a way to leverage the best of both technologies, enhancing their virtual production capabilities and distribution reach.
“For 20 years, Lucas Wilson (CEO of Supersphere) and I have built a friendship based on a shared passion for innovation and excellence in media production,” explained Dave Van Hoy, president of Advanced Systems Group. “The shared vision makes this partnership with Supersphere truly special. By combining Supersphere’s cutting-edge XR and live production capabilities with ASG’s cloud technology and systems integration expertise, we are poised to deliver innovative solutions for creators and audiences.”
This partnership is further enhanced by the real-world experience in software-defined workflows and cloud technology from Claudia Souza, ASG’s Cloud Director, and her team. The addition of Wilson and Supersphere provides the established ASG Cloud team with an innovative approach to live production, including a virtualized performance platform, which will result in faster deployment of software-defined production environments.
Souza confirmed the benefits of the partnership: “This collaboration enhances our offering with advanced XR capabilities and cements our commitment to delivering seamless, end-to-end, software-defined workflows and solutions for creators. “Together, we are pushing the boundaries of media production to meet the changing needs of the industry.”
