Spotify has announced that it is developing a new tool that will allow advertisers to create personalized scripts and voiceovers using generative Artificial Intelligence (AI) and that it will come to Spotify Advertising.
The company, which seeks to innovate in the advertising section, has launched its first in-house creative agency, Creative Lab, with which it will help brands create personalized marketing campaigns with solutions such as Quick Audio.
This feature, called Quick Audio, allows brands and advertisers to create scripts and voiceovers using generative AI and will arrive “soon” to its Spotify Advertising ad creation service, a company spokesperson confirmed to TechCrunch.
This representative also commented that these organizations will be able to work with the new Creative Lab team to produce video and audio ads, digital in-app experiences and other interactive ads such as calls to action (CTA).
In this way, “each campaign that goes through Creative Lab will be personalized for each specific brand and commercial need”, as this spokesperson has mentioned, without giving further details of when its launch will become effective.
