The new collaboration playfully shows how Samsung’s latest laundry features help take the stress out of doing laundry.
“Inside Out 2” hits theaters on June 14
Dealing with dirty laundry can be overwhelming: separating colors as well as adult and children’s clothing, reading and interpreting care labels, and choosing different detergents and fabric softeners are reasons many of us generally feel frustrated. .
In a new campaign video released on May 28, Samsung illustrates the BESPOKE Smart Tower AI stackable washer and dryer with Artificial Intelligence, which takes the frustration out of everyday household tasks. The video was produced in collaboration with Disney and Pixar and shows characters from “Inside Out 2,” a film that hits theaters on June 14.1.
The campaign video offers a whimsical look at the emotional rollercoaster that people can escape by choosing Samsung’s BESPOKE Smart Tower AI, which includes features like AI EcoBubble™2. “Inside Out 2” introduces new emotions, including Anxiety, Shame, Boredom and Envy, as the main character, the girl Riley, turns 13 and faces her next set of challenges.
“The collaboration with Disney and Pixar’s Inside Out 2 was refreshing because we were able to come up with new ways to tell stories,” said Jinny Jung, Vice President of Samsung Electronics. “We will continue to provide consumers with the benefits of BESPOKE Smart Tower AI that help take care of their various garments,” he added.
BESPOKE Smart Tower AI
BESPOKE Smart Tower AI makes cleaning easier as it uses machine learning to remember the user’s habits and personalize washing and drying with cycle suggestions based on the type of clothing and cleaning preferences. Not only that, AI Ecobubble detects the type of fabric and removes 24% more dirt, and washes effectively with cold water, saving up to 70% energy.
Lastly, the 7-inch LCD screen and AI-powered Bixby voice recognition further enhance user convenience.
As anticipation builds for “Inside Out 2” to debut worldwide in theaters starting June 14, the campaign video will air on Samsung’s YouTube, Instagram, TikTok and Facebook channels.
About “Inside Out 2”
Disney and Pixar’s “Inside Out 2” returns to the mind of newly teenage Riley just as the headquarters is undergoing a sudden demolition to make way for something completely unexpected: new emotions. Joy, Sadness, Fury, Fear and Disgust, who have been running a successful operation in every sense, are not sure how to feel when Anxiety, Envy, Boredom and Shame appear. The voice cast includes Amy Poehler, Maya Hawke, Kensington Tallman, Liza Lapira, Tony Hale, Lewis Black, Phyllis Smith, Ayo Edebiri, Lilimar, Grace Lu, Sumayyah Nuriddin-Green, Adèle Exarchopoulos, Diane Lane, Kyle MacLachlan, Paul Walter Hauser and Yvette Nicole Brown. “Inside Out 2” is directed by Kelsey Mann, produced by Mark Nielsen and executive produced by Pete Docter, Jonas Rivera and Dan Scanlon. The film features a screenplay by Meg LeFauve and Dave Holstein and a story by Mann and LeFauve. With music by Andrea Datzman, the new feature film opens only in theaters on June 14, 2024.
