June 23 (Reuters) – Facebook parent company Meta Platforms has discussed integrating its generative artificial intelligence model into the recently announced system for Apple iPhones, The Wall Street Journal reported on Sunday.
This move comes at a time when Apple plans to incorporate technology from other AI companies into its devices, amid reports that point to a possible alliance with Alphabet’s Google, its long-time partner in the search sector.
The iPhone maker is also expected to explore partnering with other AI companies in different regions, such as China, where Microsoft-backed OpenAI chatbot ChatGPT is banned.
AI startup Anthropic has been in talks with Apple to bring its generative AI to Apple Intelligence, the Journal reported, citing people familiar with the matter.
Apple, Meta and Anthropic did not immediately respond to after-hours requests for comment.
The talks have not been finalized and could fail, according to the Journal, which added that deals with Apple would help AI companies gain broader distribution of their products.
The size of the potential profits is unclear, but talks involve AI companies selling premium subscriptions to their services through Apple Intelligence, according to the report.
Perplexity, an AI search company, has also held talks with Apple about incorporating its technology into Apple Intelligence, a source familiar with the process told Reuters.
(Reporting by Gursimran Kaur in Bengaluru; editing in Spanish by Carlos Serrano)
