Instagram tests AI chatbots with influencers

Instagram launches “AI Studio” that allows creators to develop AI-based chatbots to interact with followers in a personalized way

Instagram content creators In the United States, they have begun testing a new tool called “AI Studio”, which allows you to create chatbots based on your own personalities. The news was announced by Mark Zuckerberg this Thursday (27), on his streaming channel on the social network.

According to Meta’s CEO, people “will start seeing AI from their favorite creators and AI based on their interests in the coming weeks on Instagram.” The executive said these experiments will appear in the messages section and will be clearly labeled as AI products.

Creator chatbots

Introducing the new feature, Zuckerberg shared examples of how audiences will be able to interact with custom chatbots from content creators. On the streaming channel he posted demos of conversations with the profiles of influencers Don Allen Stevenson III and Wasted.

“We are working closely with creators to develop these tools so that they are useful in answering the questions they receive from their followers and can talk to people in a useful and fun way,” the CEO wrote.

Initially only a restricted group of influencers will have access to “AI Studio” to customize their chatbots. “This is the first Beta version of these AIs, so we will continue working to improve them and make them available to more people soon,” Zuckerberg said.

The CEO explained that the initiative aims not only to increase engagement between creators and followers, but also to diversify the forms of online interaction. The Meta owner highlighted the potential of AI chatbots to allow small businesses and independent creators to create virtual representations to connect more dynamically with their communities.

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