MURCIA. This Thursday, April 25, 2024, the Barceló Siete Coronas hotel in Murcia was the epicenter of e-commerce and digital marketing thanks to the event PrestaShop Dayorganized by Alcalink, the prominent digital marketing agency whose headquarters are in Lorca. With more than 80 in-person attendees, in addition to the more than 300 connected through YouTube streaming, the event was positioned as a key reference for the sector in the Region.
From 9 a.m. to 2 p.m., the event had an agenda full of presentations and round tables moderated by experts in the field. The day was led by Celia SanchezVideomarketing Manager of Alcalink, who together with Jorge González Marcos, Head of PrestaShop in Spain and Latamwelcomed everyone present and set the tone for a day full of learning and opportunities for networking.
One of the high points of the event was the joint presentation Augusto Martín Tavelli from Connectif & Alejandro Ramos from Agora Digital on Marketing Automation, an essential tool today to optimize impacts and improve the customer experience. Likewise, fundamental topics were addressed such as 360º Marketing applied specifically to PrestaShophand in hand with Mercedes Lopez, Key Account Manager in Alcalink.
In the technical field, the presentation on domains and hosting in charge of Jerónimo Asensio from Sys4Net, offering keys and recommendations for an optimal and secure online presence. The efficient management of Backoffice from an online store also had its space thanks to the presentation Pablo Vicente Martinez of Store Commanderproviding its tool to speed up times and processes.
Jorge Gonzales Marcos was the one who shared specific strategies for the B2B field within the ecosystem PrestaShop, and was another of the highlights of the event. Business strategies aimed at the relationship between companies were analyzed in depth, providing insights valuable for growth and consolidation in this market segment.
The round tables moderated by the Alcalink analyst consultant, Luis Daniel Palazón, also generated great interest and participation from attendees. The B2B table, made up of companies such as The Photovoltaic Warehouse, materialescolar.es and ByverdLedsas well as the table B2C with representatives of Camper, ATAA Cars, Wipoid and Garrido Motorcyclesoffered unique perspectives on the challenges and opportunities in each of their niches.
Alcalink Marketing & eCommerce is an agency with a national and international presence, a leader for being PrestaShop’s number 1 partner. With more than 10 years of expertise and a multidisciplinary team made up of 45 professionals, Alcalink offers everything from web development to all types of marketing strategies for e-commerce and lead generation, with an approach always oriented to results.
In summary, The PrestaShop Day in Murcia organized by Alcalink was a success, consolidating itself as an essential forum for electronic commerce in the Spanish southeast. The combination of specialized presentations, strategic round tables and networking opportunities demonstrated once again the importance of events like this in driving innovation and growth in the digital sector.
