Republican operative Brad Parscale is credited with using technology, specifically social media, to help get a certain former reality TV star elected president. Parscale is back and wants to use technology again to disrupt America’s political game. This time, the technology he’s excited about is artificial intelligence.
This is what the Kings League looks like inside
According to a report of the Associated Press, Parscale has launched a new company, Campaign Nucleus, who describes himself as an “innovative SaaS platform that serves as the ultimate command center for running effective and scalable operations.” AI to drive political campaigns through automated emails, voter sentiment analysis, and the amplification of social media posts from “anti-woke” influencers. the AP reports.
Parscale was behind Donald Trump’s digital operations during his victorious 2016 campaign. During that election cycle, Parscale was linked to the notorious Cambridge Analytica scandal, which involved a British defense contractor helping Trump’s team win through targeted political advertising. In 2020, he was promoted to Trump’s campaign manager during the president’s failed re-election bid. Parscale abandoned that campaign after less than six months, however, after a police-related incident. incident that led to his involuntary hospitalization. At the time, Parscale he said that he He would be taking a step back from politics to focus on “family and getting help dealing with overwhelming stress.”Now, it seems he’s back in the game. The AP writes that Parscale is confident that his artificial intelligence product will help Republicans win elections, big time. The media outlet reports: Parscale, the digital campaign operative who helped engineer Trump’s 2016 presidential victory, promises that his new AI-powered platform will dramatically revamp not only polls, but campaigns as well. His AI-powered tools, he has boasted, will surpass big tech companies and usher in a wave of conservative opinions. victories worldwide.
Will AI help Republicans use automated spam to rise to the top? Given how terrible the AI is.
could not deliver
In other industries, it seems somewhat difficult to conceive of this being the case. That said, it’s still early in the rise of generative AI, so whether these new products will be useful or not is anyone’s guess. Political emails already read as if they were created by AI, so it seems somewhat irrelevant whether a human or an algorithm generates them. Either way, they will no doubt remain annoyed as hell.Gizmodo has contacted Parscale’s company, Campaign Nucleus, for comment and will update this story if they respond. in other industries, it seems somewhat difficult to conceive that this will be the case. That said, it’s still early days in the generative AI boom, so it’s anybody’s guess as to whether these new products will be useful. Political emails already read like they were crafted by AI, so it seems somewhat irrelevant whether a human or an algorithm generates them. Either way, they will undoubtedly remain annoying as hell.
Gizmodo reached out to Parscale’s company, Campaign Nucleus, for comment but did not receive an immediate response.
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