By Aditya Soni
(Reuters) -Reddit said it could post an adjusted profit in the second quarter thanks to its booming advertising business and content-licensing deals with AI companies, impressing investors who felt its shares soaring 16% in extended trading on Tuesday.
The earnings report – the first since Reddit went public in March – also included a revenue forecast for the current quarter that was above Wall Street estimates, as more people flock to the social media platform behind 2021’s meme-stock frenzy.
“It was a strong start to the year and a milestone quarter for Reddit,” CEO and co-founder Steve Huffman said.
The company’s daily active unique visitors jumped 37%, to 82.7 million in the first quarter ended March 31, while its average revenue per user increased by 8%.
That helped it post a 48% jump in revenue to $243 million, which was far above Wall Street expectations of $212.8 million, according to LSEG data. Its loss of $8.19 per share was also smaller than expectations for a loss of $8.71 per share.
The results follow strong earnings from rivals including Snap and fan optimism that marketers are ramping up spending this year, after an ad market slump in 2023 caused by sticky inflation and an uncertain economic outlook.
Reddit is also trying to diversify revenue by licensing its user-generated content for the training of data-hungry AI models. It signed a deal with Google earlier this year that is worth about $60 million annually.
“Reddit has cultivated a diverse and loyal audience that advertisers covet. But the real money printer here is Reddit’s AI data licensing deals,” said eMarketer senior director of briefings Jeremy Goldman.
Company executives signaled on a post-earnings call that Reddit was in talks for more such deals and has seen an increase in interest in its data.
Reddit said it expects second-quarter revenue to be between $240 million and $255 million, compared with an estimate of $223.8 million.
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It expects adjusted earnings before interest, taxes, depreciation, and amortization to be between break-even and $15 million in the second quarter, compared with estimates for a loss of $18.2 million.
With Reddit’s shares at $57.67 in extended trading, the stock has emerged about 70% from the price in its March IPO.
(Reporting by Aditya Soni in Bengaluru; Editing by Pooja Desai)
