The Sálvame team, now reunited in Ni que fuerámos, will once again appear on general television after its jump to TEN. The DTT channel, which broadcasts free of charge throughout Spain, will offer the Canal Quickie signal from June 3 between 4:00 p.m. and 7:00 p.m. Therefore, the program will have the same coverage as the rest of the general channels, although it is obvious that the penetration of the most modest ones is not comparable to the largest ones.
But, as Ni’s leadership told its collaborators during the announcement of this important step, now “they will have to look you in the face.” Among other things because will be subject to the same audience measurement rules -Kantar Media-, beyond the following they now have on YouTube and Twitch, windows that they will continue to maintain. The program will also be seen on the Fast channels (Tivify), Atlñantico TV (regional DTT of the Canary Islands) and various digital media.
What is clear is that Not even if we were It will compete in the same ecosystem as the rest of the television offering. Therefore, María Patiño, Belén Esteban, Lydia Lozano, Kiko Matamoros, Víctor Sandoval and Chelo García Cortés will be rivals of Dreams of freedom and And now Sonsoles (Antena 3), Así es la vida and TardeAR (Telecinco), La Moderna and The Promise (La 1), Everything is a Lie (Cuatro) or Zapeando and Better Late (La Sexta). All of them are more powerful, more established and more recognizable by the audience, accustomed to tuning in to them every day on those big networks.
The agreement between Canal Quickie and TEN can be a ‘win win’ if we understand that it will allow Ni que fueramos to return to general television – although they said they were created only for streaming – and achieve more exposure. On the other hand, the network can achieve a significant audience and popularity gain thanks to the collaborators of Sálvame y It is possible that many viewers tune into a channel on their remote control that was lost among the tangle of small DTT channels.
How much audience can ‘Ni que fueramos’ get on TEN?
TEN, owned by Secuoya and managed with Mediapro, closed April with a 1.3% audience share. However, His best records are in the afternoon slot with the Case Closed program.presented by Ana María Polo, who This same Thursday it stood out with 3.2% and 228,000 viewers in his most viewed delivery (he broadcasts several in the same afternoon) and 1.8% and 151,000 in the one he offered after dinner. On average for the day, this space received 170,000 viewers. Case Closed is the most watched program in the history of TEN, as the channel’s community manager has recalled in his applauded daily activity on the networks. The program’s record was last April, with 4% and 304,000 viewers. With the arrival of the new Sálvame, Case closed will continue but will be relocated to the grid.
TEN, therefore, wait for Not even if we were with the bar high in its afternoon slot. Therefore, the challenge of the new Sálvame will be to not only maintain the good Open Case data, but also improve it. Until now, Canal Quickie broadcasts have achieved a live audience that has approached 40,000 viewers on average on YouTube and Twitch. In its last installment, the program averaged 39,263 followers and its peak was 49,262, its maximum so far, according to TVTOP Spain analysis. Therefore, Ni que fueremos must multiply its viewers by at least three to be competitive.
From there, we will have to see how they carve out a space in the afternoon and what real capacity they have to be rivals of the big television channels and scratch tenths from both Sonsoles Ónega and Ana Rosa Quintana. In this case, also It will be interesting to see if they maintain the criticism against Mediaset – now “the chain opposite” – and the production companies Cuarzo and Unicorn as the epicenter of its content, which is how it has been since its broadcasts began on May 15. In this sense, it must be remembered that TEN’s agreement with Fabricantes affects the program’s signal, so the network does not intervene in the content, which continues to depend directly on the production company run by Óscar Cornejo and Adrián Madrid.
