The internationally famous Chilean actor Pedro Pascal has made news in our country after his lawyers filed a lawsuit against a pisco brand that alludes to his name, “Pedro Piscal.”
The owner of the distillate brand, David Herrera, started this venture after he came up with the name while having a drink with some friends, they liked the idea and got to work. For this reason, Herrera began the registration process with the National Institute of Industrial Property (INAPI).
According to FayerWayer, the trademark registration application was published in the Official Gazette in June 2023. The Chilean regulation stipulates that any person or company that objects to this name can file an opposition claim in a range After 30 days, this did not happen.
The lawyers’ claim
In August 2023, Herrera was declared the owner of Pisco Pedro Piscal. However, in October of the same year he was the first contact with the actor’s lawyers, who requested the transfer of digital domains, that is, the digital addresses of the website.
He refused this because it was a personal project, and the lawyers contacted him again, but this time they offered him $2 thousand dollars. David Herrera refused again, and things began to become more complex.
In March of this year, the Silva law firm filed a lawsuit against David before the INAPI based on the “general principle of good faith, and the rules on fair competition and commercial ethics as there is a clear interest in commercial exploitation.” . This with the intention of nullifying the registration of the trademark.
They added that “the brand seeks to generate profit by taking advantage of the actor’s fame, generating confusion in consumers towards an incorrect commercial origin.”
In the first trial that took place, Herrera lost the web records purchased by the entrepreneur, “pedropiscal.cl” and “pedro-piscal.cl.”
Is the love affair over?
Once this news was announced, Chilean users expressed their annoyance with Pedro Pascal, something unusual because the actor generally receives a lot of affection from them, being baptized as one of the great national prides.
People complained about suing an entrepreneur, being an actor who enjoys a good economic situation and world fame. “Who signs up with recipes?”; “Pedro Piscal, that’s not your name, weta”; “Don Pedro fell down! How to read the name of a pisco? He looks more gringo than Chilean. What a shame!”
