When Real Madrid was crowned, two lucky fans witnessed something historic: the participation of fans in the celebration.
Thousands of fans were able to take part in the most emblematic moment of the 2024 UEFA Champions League final, when their faces appeared in the confetti that fell on the Real Madrid players as they lifted the trophy.
Heineken, which takes all year Paying tribute to truly unconditional fans, he immortalized the moment after the 2-0 scoreline at Wembley last Saturday, June 1.
Ahead of the final, Heineken had invited fans from all over the world to send selfies to participate in the celebration on site. Thus, the faces of these followers were printed on biodegradable confetti that the brand removed once the ceremony was over.
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Heineken
This season, Heineken has redefined what “hardcore fan” means, discarding stereotypes and celebrating the rich diversity of fans across the globe. The “Hardcore Celebration” offered fans from all over the world the opportunity to be part of the final, even if they could not be physically present.
Winning the UEFA Champions League is the pinnacle of European club football. At the moment Nacho Fernández lifted the trophy, Heineken paid tribute to those who would travel to the end of the world to enjoy the beautiful game.
From among all those who sent their image, one lucky fan was selected to attend the UEFA Champions League men’s final with a friend. The winner was the Spaniard Miguel Hernández, a Real Madrid fan since he was a child, who expressed how important football is for him.
Heineken
“It is more than a sport, it is a universal language that unites people,” he said. You share experiences and, by cheering on the team with your friends and meeting other fans, you feel like you belong to a community.”
«Sometimes it suffers, but it is worth it. For me, Real Madrid embodies all those values.”
Heineken
Miguel had been dreaming all his life of having the opportunity to attend a final. When asked what he felt when he found out that he was going to see Madrid and Dortmund on the grass of the legendary London stadium, he could not hide his gratitude:
«It was a very pleasant surprise! -he claimed-. When I sent the entry, I had a feeling that it was going to be my turn. Being able to attend a final is something wonderful that only happens once in a lifetime.
Heineken has been sponsoring the UEFA Champions League for decades and has set out to become the most inclusive brand in the world of football by also sponsoring the UEFA Women’s Champions League.
