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Not even if we were Shhh landed on the TEN grid this Monday and did so with some quite striking results. Despite being very far from its main competitors, the new Save me debuted with an average share of 3.2% after attracting 258,000 viewers during its more than four hours of broadcast (3:45 p.m. to 8:00 p.m.).
Coinciding with his jump to national television, Not even if we were It hosted the reunion of Kiko Hernández with his teammates, offered an extensive interview with Marta Riesco and decided to extend its duration in order to compete directly and head-on with Sonsoles Ónega and Ana Rosa Quintana.
The arrival of Not even if we were TEN has benefited the Grupo Secuoya channel. The agreement reached with Fabricantes Studio to host the broadcast of the program could not be more positive. The space improves the records that the chain garnered in this slot thanks to the 3.2% of this first broadcast.
‘Not even if we were’ (3.2%) exceeds the average that TEN had been achieving with ‘Case closed’
With the renewal of its afternoon grill, TEN has managed to record a historical record by closing the day with a share of 1.58%. As things stand, it exceeds the 1.53% marked on March 29.
The day’s data is 60% higher than the data obtained the previous Monday (0.99%); 35% higher than the average for the year (1.18%) and 37% higher than the seasonal average (1.15%).
Furthermore, in its last section, from 7:00 p.m. to 8:00 p.m., Not even if we were achieved its best average, with 4.06% Compartirbecoming the fifth choice of viewers, surpassing channels such as Cuatro, Nova, Trece, Atreseries or Paramount Network.
Throughout the four and a quarter hours of the program, María Patiño and her collaborators (Belén Esteban, Kiko Hernández, Lydia Lozano and Víctor Sandoval) gathered a cumulative audience of 1,228,000 viewers.
Overtakes Telecinco
But if there is one fact that is worth highlighting, it is the following that the format garnered among young-adult viewers, that is, those aged between between 25 and 44 years old.
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The premiere of Not even if we were placed TEN as the second channel with the best performance of this group (7.3%) in its segment, only behind Antena 3 (7.7%). The team led by María Patiño managed to beat Telecinco, which scored 7.2%.
Also, TEN was this Monday the leading theme of the section among the public aged 45 to 64, with a screen share of 3.1%.
Low on social networks
As was logical, the jump Not even if we were (Save me) to national television has negatively influenced the audiences that it had been registering in the last two weeks in streaming. The broadcast of the format on YouTube and Twitch obtained an average of 21,098 viewers/devices this Monday compared to the 40,000 of its last deliveries. The Manufacturers Studio format therefore loses practically half of its following on the main platforms.
An average of 18,607 viewers simultaneously followed the broadcast through YouTube (89.5%), with a golden minute of 21,326 followers. For their part, another 2,173 viewers on average followed the broadcast simultaneously on Twitch (10.5%).
Manufacturers Studio and TEN have been completely satisfied with the results obtained, so much so that they have decided to definitively maintain the broadcast of Not even if we were between 3:45 p.m. and 8:00 p.m. It should be remembered that during its first two weeks of broadcast on streaming, the program ended an hour earlier, at 7:00 p.m. After this maneuver, the new Save me will compete daily, face to face, with And now Sonsoles and with AfternoonAR.
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