Loly in the Sky has been in the main Google searches in the last few hours. A few days after the Hot Sale took place, a class action lawsuit emerged on social networks against the shoe company, owned by the brothers. Lorena and Eduardo Vázquez Serna.
Through “X”, formerly Twitter, various users have shared their experience about the lack of delivery of products they purchased from May 15 to 23, suggesting possible scams.
On the one hand, some claim that the end of the Mexican brand could be seen coming since it came to light that some of its products were not originally made by the firm and their quality was declining; while others comment that they are disappointed in the brand.
It all started when a group of people shared their annoyance about the delay in the delivery of your products. Little by little, more users joined in and added their own experiences with some of the items they had previously purchased. A few days later, the Mexican brand is already a trend, and its name is full of negative comments and requests for refund.
According to testimonies, customer service claimed that the delay in delivery was due to high demand during the Hot Sale, but recently it was revealed that part of the employees They were already fired without explanation and only giving them one thousand settlement pesos per year worked.
These situations add to the closure of some physical stores and the elimination of negative comments on social networks, although paradoxically there is no one answering questions on the official accounts, numbers or emails.
Until now, Loly in the Sky has not made an official statement on the matter, despite the fact that the discontent of customers can be read on the Internet, who still hope that their product will be delivered or that there will be a refund.
It is in “X” where the largest number of people have made public their dissatisfaction with Loly in the Sky. Given the lack of delivery of products by Loly in the Sky, people who have not received their products since the end of May have already created a class action lawsuit on the Tec Check platform, seeking for the company to refund the money or deliver the product, in addition to requesting a bonus of at least 20% of the purchase value.
Loly in the Sky, Founded in 2013 by brothers Lorena and Eduardo Vázquez, emerged as one of the most important footwear brands nationwide. The vision behind the brand was to offer comfortable, quality shoes with unique designs, aimed at making women feel special.
Lorena Vázquez, the creative director of Loly in the Sky, said in interviews with various media that she always had a special connection with shoes, even from childhood, as she even stated that she slept with them on.
This early love of shoes led her to pursue a career in Fashion Design at the Marangoni Institute in Milan, in Italy. Lorena later obtained a master’s degree in Accessories Design in Barcelonawhere he perfected himself working with Catalan master craftsmen, acquiring skills that allowed him to infuse a distinctive touch into each of his designs.
Eduardo Vazquezwho acted as operational director, brought training in Economy and a master’s degree in Strategic Foresight. In 2011, he was recognized as a Global Shaper by the World Economic Forumhighlighting his entrepreneurial and strategic capacity.
Eduardo Vázquez Serna was the driving force behind the brand’s daily operations, ensuring that quality standards were maintained and that the appropriate strategies for growth and expansion were executed.
The philosophy of Loly in the Sky was not limited to creativity in designs. The shoes were vegan, meaning they did not use animal-based materials, which resonated with a clientele that favors sustainable products.
Lorena, who currently resides in Texas, United States, forged a community of “Lolygirls” after the expansion of Loly in the Sky with 13 stores in various cities in Mexico such as Monterrey, Querétaro, Cancún and Mérida, in addition to a location in Guatemala.
Additionally, the brand penetrated the US market through partnerships with online retailers such as Liverpool and Macy’s. Each year, they launched two main collections: Spring-Summer and Autumn-Winter, with a catalog of 50 to 52 new models per season.
Now, as a result of the incidents of non-compliance with the brand, various testimonies have emerged about the pair of brothers and their terrible relationship, but not only that, but they also accuse the family of being classist people by indicating that they never wanted to lower the prices. prices in order to save the company, since they refused to lower the status of their brand, as well as the repulsion that Vázquez Serna felt for taking his models to stores like Coppel, where the name was changed to Loly Love.
