Andrea Guerrero has been named as the new president of Win Sports, the most important sports channel in Colombia. This achievement not only highlights her brilliant career as a journalist and sports presenter, but also marks a significant milestone in her career, establishing her as one of the most prominent senior management executives in the television field.
Warrior, Known for her extensive and distinguished career in sports journalism, has dedicated almost twenty years to soccer, the sport in which she was born professionally. Her career includes work in renowned media such as ESPN, RCN Radio and Canal RCN, where she has been a prominent figure since 2006. At RCN Televisión, in addition to being a prominent presenter, she has held the position of Sports Manager for several years. years, demonstrating his leadership capacity and deep knowledge of the sector.
She graduated from the Faculty of Social Communication at the Pontificia Universidad Javeriana and has a master’s degree in Marketing Management from CESA (Center for Higher Administration Studies) and ESIC of Spain. In addition, she has completed the prestigious Advanced Management Program at the Instituto de Empresa (IE) of Spain. This solid academic background, along with her extensive experience in media, has prepared her to face the challenges that come with running a channel specialized in sports.
In her new role as president of Win Sports, Guerrero arrives with the objective of contributing his vast experience and knowledge to consolidate and grow the medium. In her own words, this appointment is significant not only because it represents progress for women in a traditionally masculine environment, but also because of the professional challenges it brings. “For me, this appointment means a lot, not only because of what it means for women to continue conquering spaces in traditionally masculine environments. It is significant above all because of the challenges it imposes on me as a professional in times like these in which we have audiences that are increasingly segmented, but more informed and therefore more eager for good content,” Guerrero said in a statement shared by the channel. .
One of Guerrero’s main priorities will be drive business development, especially in the production area, to add value to the content and encourage greater rapprochement with audiences. This strategic vision seeks not only to maintain Win Sports’ leadership in the market, but also to adapt to new trends and demands from the increasingly segmented and informed public.
