Written in MONEY he 6/29/2024 · 09:01 a.m.
Last update: 6/29/2024 · 08:33 a.m.
The kind of prepaid It emerged in the midst of the economic crisis of 1994 and since then it has gradually gained ground to the point that today it is a primary scheme, since it allowed Mexicans to get closer to the mobile phoneToday, 8 out of 10 Mexicans resort to top-ups to access data and telephone minutes from their smartphones.
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The telephone recharges They cover different services such as the ability to browse (MB) and for use
of social networks (MB), including social networks, SMS messages and voice minutes. The best rate conditions and abundance in the offer of services, combined with the macroeconomic crisis and the limited purchasing power of the population in Mexico, has driven the preference for the prepaid modality in the mobile market, according to the consulting company. The Competitive Intelligence Unit.
For the second quarter of 2023, out of a total of 140.4 million mobile lines, 82.5% correspond to the modality of prepaidthat is, 114.9 million lines are in the scheme of telephone recharges4.0% more than in the second quarter of 2022. The remaining 17.5% is attributable to users of postpaid or contract.
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Telephone recharges, the favorites of Mexicans
Telcel leads the prepaid market with a total of 68.4 million, a figure that is equivalent to an annual growth of 2.4% and a proportion of 6 out of 10 lines in the subsegment, according to The Competitive Intelligence Unit.
Secondly, it is located Movistar with an estimated 20.1 million prepaid lines (17.5% of the total), with a drop of -1.2% year-on-year; AT&T It has 16.2 million lines (14.1% of the total) and is the traditional operator with the greatest growth and addition of prepaid lines, with a level 5.0% higher in its annual comparison.
As for the offer of the Mobile Virtual Network Operators (MVNO) as Walmart Bait, continues to record accelerated growth in adoption and preference. As a whole, as of the second quarter of 2023, they reached an aggregate of 10.1 million lines (+29.6% in their annual comparison) and a ratio of 8.8% of the total market.
Who gives you more for your 100 pesos recharge?
A recharge of 100 pesos Telcel offers:
- 1.3 Gigabytes of navigation
- Unlimited social networks
- Validity of 15 days
While Bait of Walmart:
Offers calls and SMS (Mexico, United States and Canada)
10 GB at maximum speed
* 10 GB at reduced speed.
AT&T:
- 1.5 Gigs of navigation
- unlimited social networks
- Validity 14 days
- $0.25 cost per megabite
But here the main differentiator is the coverage offered by both mobile phone services.
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