The Navarrese artist Amets Del Rio, among the winners of the Madrid Digital Urban Art Festival MMMADtransferred
The Navarrese artist Amets Del Rio is one of the winners of this edition of MMMADhe Madrid Digital Urban Art Festival that every month of May transforms the city into the international capital of digital art.
The proposal of the artist from Villava-Atarrabia Reason against the challenge has been one of the winners in this worldwide call to which they have submitted video creations of no more than 10 seconds in duration that express and talk about the contradictions that the digital world poses to us on a daily basis to help collective reflection on the role of technology in society.
More than 450 screens project the work
The work of Amets del Rio has been one of the thirty winnersthat is, selected by the festival to be part of a exposure on advertising screens on the streets of Madrid.
In this contest, digital art takes over the great capital and transforms the city into a Outdoor museum. More than 450 screens They show this May the work of the Navarrese creator Reason against the challengealong with the rest of the winners under the motto I’m feeling lucky in a collective exhibition that covers the entire city.
This MMMAD award (www.mmmad.art and on Instagram @mmmad.art) marks “a significant moment” in Amets Del Rio’s career, since, as the artist himself highlights, it not only gives him “a public exhibition“, but also “opens new opportunities for future collaborations and projects in the field of digital art”.
Set of all the modeled characters that correspond to the artists with whom Amets Del Rio has worked this year, among them Jedet, Cano, Luc Loren, Bea Pelea, Hanimami, Lizz, Ms Nina, Manu Cort, Safu (artist from Pamplona ), Alan Neil, Cocco Lexa and Kenya Racaile; and behind the characters, some of the covers and works made by the Navarrese artist.
From cabinetmaking to digital art
Born in Pamplona in 1997, Amets Del Rio (on Instagram @amets3d) has dedicated his life to explore new forms of artistic expression. From an early age he showed creative talent, and as a consequence obtained several awards in different competitions of the Provincial Community (posters for patron saint festivities, drawing and comic contests…).
He came into contact with the painting and sculpture from a very young age, which led him to study artistic cabinetmaking in the Pamplona Art School.
“This award opens new opportunities for future collaborations and projects in the field of digital art”
Amets Del Rio. digital artist
After completing his studies and internships, he continued his training in an Erasmus in Lisbonworking for a furniture restoration workshop, Atelier São Vicente, being part of the team in charge of equipping a palace with restored furniture for the famous designer Louboutin; also participating in the filming of a reality on Portuguese television about cabinetmakers, and working as a technical assistant in a international workshop for architecture students.
The year after finishing the internship and “without having much idea about technology”, he decided to “jump into the pool” and try his luck in the field of digital art. “With courage and determination, I moved to Madrid to start my studies in an area that I barely knew,” says the creator.
One of the advertising screens in Madrid with the work of Amets Del Rio in projection.
Cinema, advertising, games and interactive environments
In this new stage, Del Rio began his training in the U-tad universitywhere he obtained a higher degree in 3D animation, games and interactive environments. After completing his studies, he did an internship as a character modeler for cinema in Ilion Animation Studio (Skydance Animation Madrid).
He later specialized in the field of modeling through two master’s degrees in basic and advanced organic modeling at the school. Lightbox Academyalso in Madrid, perfecting his technique and developing his own unique style.
This training helped lay the foundation for starting a career as freelancecollaborating in the creation of music videos, posters, covers and other visual projects for national and international artists, as well as in advertising campaigns for various companies and brands.
Amets Del Rio remains committed to his professional and personal growth, always seeking “breaking traditional barriers of art exploring new technologies and means of expression.”
