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The author seeks to teach from different perspectives the forms of a sale with a human sense.
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Selling is not about offering, it is also about connecting: Álvaro Aldrete
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The writing tells a different way of reaching buyers.
One of the main objectives of marketing is undoubtedly to sell, which also involves processes in which persuasion is part of the brands, they also involve a type of tools that are shown as an ideal issue within the different issues, the which shows selling with a human sense.
Sales that can be shown as part of a strategy, which seeks to connect with the public and the buyer in different parts.
Selling with human sense
In the world of insurance in Mexico, Álvaro Aldrete Morfín that stands out above the rest: that of an insurance agent who not only stands out for his professionalism, but also for his innovative approach, this agent, recognized as one of the most outstanding in the country, divides his time between attending to his clients and the delivery of conferences both in the country and in USA.
What is your secret? In his recent book “Selling without selling: strategies for negotiating with human sense“, reveals that success does not lie in selling, but in getting people to buy from you, with this revolutionary, although sometimes controversial perspective, having led this agent to reach impressive heights in his career.
For him, a successful trading strategy combines meticulous planning, unwavering persistence and a set of human values that are essential but often overlooked in the world of business transactions.
The key, as he himself explains, lies in the balanced combination of elements such as humility, dignity and empathy. These values are not only fundamental to establishing strong relationships with clients, but are also the basis of their success both in Mexico and in the demanding US market.
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His innovative approach has generated attention not only in the insurance field, but also in the business world in general. Companies seek to learn from its experience and apply its principles in their own sales and negotiation strategies.
With a vision that transcends borders, this insurance agent has shown that success is not limited to sales figures, but to the ability to build authentic and lasting relationships with clients. His story inspires those who seek to not only achieve professional success, but also do so in an ethical and humanized manner.
Selling strategies are not only a hard and insensitive part of promoting a product, they are also within a new way of expressing a need that is found in an endless number of responsibilities; Among the situations that lead to understanding this type of processes are those that the author exposes in the book.
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