a guide to digital marketing

The book teaches how to read the networks and processes that the brand faces in the marketing digital.
The budget of marketing digital increased by 86 percent.
The writing tells the importance of trust from a website.

In the dizzying world of marketing Digital, where strategies change as quickly as trends on social networks, it is crucial to distinguish yourself to stand out. Among the multitude of experts and gurus that flood the digital space, a figure emerges who has managed to gain the attention of giants like Google and Forbes: Juan Lombana.

The budget that the agencies are allocating to marketing in the digital world it was registered at 83 percent, while 75 percent do so from a perspective on social networks and other communication channels, according to the study carried out by PM.

A guide for the marketing digital

At just 19 years old, Lombana burst onto the stage of marketing digital when he started working at Google. Since then, his rise has been meteoric, establishing himself as one of the best digital marketers in the world, according to the technology giant itself and recognized as one of the 30 promising business leaders by the prestigious Forbes magazine.

What distinguishes Juan Lombana is not only his ability to generate impact and results in the digital field, but his unique and refreshing approach to this discipline.

For Lombana, the marketing digital goes beyond simple tricks or persuasion strategies; It is a powerful tool to create long-term value. His methodology is based on three fundamental pillars that he meticulously breaks down throughout his book “Click, Swipe, Tap Tap: The Definitive Guide to Digital Marketing.”

Firstly, it highlights the importance of creating products of exceptional quality that not only satisfy, but also excite the market, generating irresistible demand. This approach highlights the need to offer true value to customers, rather than simply seeking to sell at all costs.

The second pillar focuses on designing websites that inspire trust and, therefore, drive sales. Lombana understands that in the digital world, first impressions are crucial, and a well-designed, easy-to-navigate website can make the difference between a potential customer and a lost sale.

Finally, Lombana addresses the importance of an effective advertising strategy and an active presence on social networks. Their approach goes beyond simply creating ads that sell, they also emphasize the importance of offering valuable content that attracts and encourages fan loyalty, turning them into long-term customers.

What makes “Click, Swipe, Tap Tap” is not only his strategic approach, but also the cheerful and accessible tone that characterizes Lombana’s narrative. Through practical advice and infectious humor, Lombana demystifies the marketing digital, making it accessible even to the most novice entrepreneurs.

The writer is not only an expert in marketing recognized worldwide, but also an exceptional communicator who has been able to democratize knowledge in this area. His book is an indispensable guide for those who want to succeed in the competitive world of marketing digital, proving that with the right combination of creativity, strategy and passion, success is within everyone’s reach.