The Madrid Book Fair celebrates its 83rd edition with more passion for reading than ever thanks to Caixa and Iberia as sponsors.
The Madrid Book Fairone of the most anticipated and prestigious literary events in Spain, celebrates its 83rd edition with a renewed spirit of enthusiasm and passion for reading with the help of CaixaBank and Iberia as sponsors. Since its inauguration in 1933, this fair has been a fundamental meeting point for writers, editors, booksellers and readersconsolidating itself as a cultural beacon in the heart of the Spanish capital.
This year, the El Retiro Park is once again the setting where thousands of people gather to enjoy book presentations, author signings and a vast publishing offering that covers all genres and literary tastes. All this is possible thanks to the collaboration of the publishers, bookstores and authors who keep reading alive in the world, but it is also possible thanks to its sponsors. CaixaBank and Iberia have already established themselves as official sponsors of the Book Fair and this year they are more present than ever.
CaixaBank and Iberia as main sponsors of the Madrid Book Fair
For this Fair, CaixaBank has carried out numerous cultural projects very interesting both for the little ones and for the general public. They sponsor the CaixaBank Pavilionwhere the main events of the 2024 Madrid Book Fair will take place. In addition, they sponsor the two main cultural and social programs of the Book Fair: ‘The little giants of reading’ and ‘The coming and going of the Fair’.
On the other hand, Caixa will also make an office mobile available to visitors to the Madrid Book Fair, mobile office that will allow exhibitors and the general public who come to the Fair to carry out the usual banking operations. And the CaixaBank Pavilion It is hosting some of the main sporting events that have been taking place throughout the 17 days that the Fair lasts.
Eva Orúe, director of the Madrid Book Fair, stressed that “the agreement with CaixaBank is the confirmation of a complicity that, in El Retiro, is reflected in that splendid space that is the CaixaBank Pavilion, the official one of the Fair, and in the presence of a mobile office that serves exhibitors and visitors. “In addition, with the help of the entity and its teams of volunteers, we organized several events and they will also collaborate in the project.”The little giants of reading‘. All this shows that CaixaBank’s commitment to the Fair is extensive and intense.
‘Talent on board’ at Iberia
The airline Iberia facilitates the presence of Ibero-American authors in the Fair’s programming thanks to ‘Talent on board’, a new space located in the central area of Paseo de Coches. There, professionals from the book world share impressions, experiences and details of their activity.
In addition, it also has a exhibition and book sales area with the presence of several publishing labels:
- Eight Spanish publishers specialized in Latin American literature belonging to the LAT Association.
- Panenkaa publishing house specialized in football and sports.
- Steel Horse and Provincialstwo Latin American labels (Colombia and Chile, respectively) also dedicated to sports.
«At Iberia we feel true passion for Spanish talent and in Spanish, in such a way that for us it is a privilege to collaborate one more year with the Madrid Book Fair and in this edition even take a step further with the opening of the Talent Space to “board, a place that within the Fair allows us to give visibility to Ibero-American literary talent and connect it, promoting the exchange of ideas and cultural conversations between Ibero-American and Spanish writers,” he expressed. Gemma Junca, Marketing and Brand Director of Iberia.
