Said Gil, CEO of Dentsu Creative, was recognized as one of the 25 most influential leaders in the world. marketing in Latin America in the Explosive Ideas category, during the event organized by Advertising Week LATAM and Líderes Mexicanos.
“I feel honored to be on this list. I have to be the face of a gigantic team, which works every day to take the agency to where we are,” she indicated.
Likewise, he commented that the market is at a turning point and that it is stabilizing after the pandemic. “The creative industry is in a moment of transformation. There have been different economic challenges and at Dentsu we have different open fronts” he added.
For his part, he said that Mexico has risen and that its market has grown in different areas. “The country is increasingly representative and important for brands. We have differentiated ourselves and distanced ourselves from the region. Mexico is a hub of innovation with a projection to the Hispanic market in the United States, that is, Mexico is achieving global representation,” he said.
Finally, he said that from his position he wants to continue growing and continue adding achievements for the agency.
