Marco&Maria recovers its expansion plan to surpass pre-pandemic numbers. The bridal fashion and guest fashion company rescues its 2020 growth and expansion plan with the focus on America and the recovery of the United Kingdom market.
The bridal and guest fashion company was launched in 1992 by founders Marcos Marrero and María Díaz in Puerto de la Cruz, Tenerife, with its first local workshop. Once they created the brand, Marco&Maria joined Tenerife Moda, an association to promote the fashion industry with which they took their first steps in the international market and landed in the Arab Countries. In 2014, Marco&Maria joined the company Cuatromastres, owned by the designers themselves and other local partners.
Looking at the plans for the current year, The company is immersed in a three-year expansion planwhich involves developing your channel wholesale in America through multi-brand stores with local commercial agents. In addition, Marco&Maria has focused on the recovery of the United Kingdom market, which contracted its sales since Brexit. Another of the company’s focuses is to reposition the brand in a more “premium” sector. The company plans to finance its growth plan through its own funds and does not intend to open a financing round.
Marco&Maria plans to finance its international expansion with its own funds
Currently, the bridal fashion company distributes its offer through its e-commerce and with 28 multi-brand points of sale in markets such as France, Italy, the United States, Arab Countries, Mexico and China. The largest international markets for the brand are South Korea and Japan. In addition, Marco&Maria has its own flagship store located at number 14 Pérez Galdós street, in Santa Cruz de Tenerife.
The company obtains 65% of its sales on a global scale, while Spain obtains 15% and the rest is taken up by the Canary Islands. Although the international market represents more than 50% of the brand’s sales, Marco&Maria plans to balance the markets and boost its sales in Spain, focusing on the cities of Madrid and Barcelona.
The company landed in the United States in 2018 and currently has four multi-brand points of sale in New York and one in Los Angeles. The company highlights how in order to land in other international markets it has had to modify some garments for different religious or cultural communities such as Orthodox Jews or Muslims. In Latin America, the company that is already in Mexico and Panamaplans to land in new markets in the territory during the current year.
The brand designs and produces its entire offering in its own workshop located in Tenerife. In total, the company’s staff has 18 workers. By the end of the current year, the company plans to double its turnover, although it does not require financial data. In 2023, the company recovered the turnover recorded before the pandemic and is now launching the expansion plans that they planned to reach in 2022.
