A little more than 20 years ago, people began to talk about craft beer in Colombia with the creation of Bogotá Beer Company. A man from Barranquilla raised in Cali decided to become the pioneer of this type of ‘pola’ in Colombia with BBC, which today is part of Bavaria. After years of being crowned the founder of that brand, in 2020 he returned to the business with Pola del Pub, a product that is sold only in cans and that has since begun to gain popularity.
From Irish Pub to Craft Brewery: The Story of Pola del Pub
Pola del Pub, a familiar name to lovers of Irish pub culture in Bogotá, has taken a leap beyond the brick walls. His foray into the world of craft beer is a story of entrepreneurship, brewing passion, and commitment to sustainability.
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In its beginnings, Pola del Pub was a modest place, it was nothing more than an idea that didn’t even have a name. It all started with Irish Pub, a place that opened its first location in the T zone of Bogotá, in 2001, this space was not even pedestrian and was not the bar and restaurant sector that it is today. However, what set it apart was the passion that its founders put into their business, the personalized attention they provided to their customers, and the constant search for new beers to offer.
But only two decades after being founded, in the midst of a pandemic, when bars were closed indefinitely, they launched their own beer. To make this new ‘Pola’ a reality, which was going to pay tribute to craftsmanship, three connoisseurs came together; Tomás Delfino and Charlie Suarez, Berny Silberwasser.
Pola del Pub was born in a not very large plant, which, as Silberwasser revealed, in 2020 a Briefcase It is after Jaime Duque Park, on the road to Tocancipá. The investment was $4,000 million. And it has a capacity of 260 hectoliters per month, which is built according to demand.
At first, Pola Del Pub was only distributed at home, however, today it is possible to find it in large stores and in hamburger restaurants such as Bicono.
Today it has 7 references among; blonde, gold, black and red. Each one with a special touch that makes them unique. According BriefcaseAs of 2023, between 50,000 and 60,000 liters of beer are distributed per month from its microbrewery. Pola del Pub is produced from raw materials imported from Europe and the United States.
Berny Silberwasser: a craft beer mastermind
Berny Silberwasser, who to write his thesis considered the possibility of creating bars, but with the capacity to produce craft beer within the establishment. After graduating, Berny traveled to the United States to specialize in the world of microbreweries. Her inspiration came after understanding that the supply of Colombian beers was quite poor.
With that learning, in 1998 he set up a bar called Palos de Moguer in Cali, the city where he had grown up, and with more partners, but due to differences in management visions, he ended up selling his share, money that he dedicated to production. of craft beer. In 2000, Berny Silberwasser bought second-hand machinery and began doing his first experiments with it. Two years later, she opened the first BBC branch in Bogotá’s exclusive Zona T.
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