A new achievement for Colombian banking, Nubank reached 100 million clients between Colombia, Brazil and Mexico. David Vélez, founder of the largest neobank in the world, is satisfied, but at the same time with a great responsibility.
Nubank today announced that it has surpassed 100 million customers in Brazil, Mexico and Colombia, making it the first digital banking platform to reach this milestone outside of Asia.
Nubank reached 100 million customers
The achievement comes after record financial results in 2023, with more than $1 billion in net profit and more than $8 billion in revenue, which attest to the strength, efficiency and scalability of Nubank’s business model.
At the moment, Nubank serves more than 92 million clients in Brazil, more than 7 million in Mexico and close to 1 million in Colombiawith record levels of satisfaction.
According to internal analysis, the company’s NPS (Net Promoter Score) is almost three times higher than that of traditional companies and other major local fintechs.
Faithful to its mission of “fight complexity to empower people”Nubank is leveraging technology and innovation to drive competition in the sector and transform millions of lives through inclusion and better financial management.
The company’s digital model has helped its customers save more than $11 billion in banking fees in 2023 and save more than 440 million hours waiting in service lines over the last seven years.
In Brazil, in a twelve-month period, Nubank promoted the financial inclusion of 5.7 million people in the credit card market.
After breaking the entry barrier, research showed that 60% of Brazilian clients improved their financial journey in the first 24 months, through frequent and responsible use of credit cards and other financial products.
Nubank is launching “You at the Center of Everything”, a campaign that leverages technology and innovation to highlight real customer journeys through an activation at Exosphere – the exterior of Sphere in Las Vegas and the largest LED screen of the world.
Read more: Nubank is overvalued, equity experts warn.
