With the arrival of Black Fridaythe online shopping habits of Colombians are evident. From electronics to fashion, household items and financial services, online shopping in Colombia reflects growth.
In 2023, 62.1 billion Colombian pesos were registered in online sales, representing a growth of 12.58% compared to 2022, the year in which 55.2 billion Colombian pesos were sold.
Likewise, the number of online sales transactions in 2023 reached 370.5 million, a growth of 11.5% compared to 2022, according to the Colombian Chamber of Electronic Commerce.
According to the union, in 2023 the categories most consumed by Colombians on the internet were financial services, which represented 21.7% of total purchases, followed by technology with 15%, and other retail categories that They reached 12.8%.
However, the behavior of the different purchasing categories throughout the year showed variations, influenced by various socioeconomic conditions that affected the market.
The second semester, and particularly in the months of October, November and December, had positive behavior, largely explained by the end of year season and carrying out sales activation events such as Black Friday, Hot Sale and Mercaweek.
E-commerce in Colombia has experienced notable evolution in recent years, especially driven by changes in consumer habits derived from the COVID-19 pandemic. Although the return to in-person presence has led to a decrease in the use of the digital channel, its participation still considerably exceeds the levels observed before 2020.
According to María Fernanda Quiñones, executive president of the Colombian Chamber of Electronic Commerce, the sector has shown notable resilience and potential to face various socioeconomic phenomena, both nationally and internationally.
This behavior has generated optimistic expectations for the future: growth of close to 17.9% is expected in e-commerce in general and an even more significant increase of 27% in retail commerce by 2024.
Black Friday in Colombia is one of the most anticipated shopping seasons of the year, offering significant discounts on a wide variety of products.
To make the most of the offers and avoid any problems, it is essential to visit the official website of the event, https://www.blackfridaycol.com/. This portal ensures that you access authentic promotions and avoid fraud.
Making safe purchases on Black Friday involves taking several precautions to protect both your money and your personal information. Here are some recommendations:
- Research the products in advance: Review features and prices before the event to identify real deals.
- Use trusted websites and businesses: Buy from well-known sites and verify that the URL begins with “https://” to ensure a secure connection.
- Check return policies: Make sure you understand product return and warranty policies.
- Use secure payment methods: Prefer credit cards or trusted payment services that offer fraud protection.
- Don’t share unnecessary personal information: Provides only the basic information necessary for the purchase; Be wary of sites that ask for excessive data.
- Check your account statement: Monitor your transactions after purchases to detect any suspicious activity.
- Be wary of offers that are too good to be true: These may be scams or low-quality products.
Keep in mind that setting a budget is crucial to effectively manage personal finances, avoiding unnecessary expenses, saving for the future and ensuring economic stability in the event of unforeseen events.
