Consolidate markets and open new ones. That is the goal of Toni Pons, who plans to close 2024 with fifty of his own stores, more than half outside Spain. The Catalan company, which currently has a network of 44 its own stores, 27 of them abroad, is immersed in an international expansion strategy, which includes openings in Colombia, the United Arab Emirates and Portugalaccording to what the company’s general director, Jordi Pons, told Modaes.
The group’s sales abroad represent around 75% of the 32 million euros that the company invoiced in the last financial year. In 2022 Toni Pons drew up a plan to open in the Philippines, where it operates alongside a local distributor with eleven stores. In addition, it is also present with its own points of sale in markets such as Indonesia, South Africa, the Dominican Republic, Ecuador, Colombia and Saudi Arabia, with the help of local partners.
It will be in Colombia where Toni Pons will open his next store, the third in the country, in the Andino shopping center in Bogotá. The company is also finalizing an opening in the United Arab Emirates, where it has eight stores, which will be located in the Galleria Mall shopping center in Abu Dhabi. Meanwhile, it plans to land in Portugal with its first store, at number 145 Rúa Aurea, in Lisbon, which will open its doors in six weeks.
In Spain, Toni Pons will move its current store at number 13 Zacatín Street, in Granada, to a new location at number 19 on the same street, according to Jordi Pons.
Toni Pons will open its first store in Lisbon and relocate its Granada store
Currently, by channels, Toni Pons sales are concentrated 50% in the wholesaleand the other half of the turnover is distributed between the online channel, which represents 25%, and the company’s own stores (which include franchises), another 25%.
For the current year, the Catalan company plans to continue growing on a national and international scale and places its forecasts between 7% and 9% above 2023 turnover, as anticipated by Jordi Pons. With the growth of recent years, the company’s workforce has increased to 160 people and, Toni Pons has started a project that includes the creation of a new corporate headquarters in Girona.
It will be a new complex with an area of 16,017 square meters that will serve as a central warehouse and offices. Specifically, about 13,000 square meters of the headquarters’ surface will be dedicated to the warehouse, while the rest will be for the new offices. The location of the space is the Monfullà industrial estate in Bescanó (Girona). This will be the company’s fifth warehouse and will be operational at the end of 2025. From the new space Toni Pons will manage the logistics of all its stores and design its footwear.
The Catalan company, which took its first steps in 1946 in Girona, will finance the new headquarters with its own resources and bank financing. In addition, the company will sell its old offices, with the aim of being able to allocate the proceeds to the creation of the new complex. The company is still in the hands of the founding family and has six factories spread between La Rioja and Alicante.
