The Octopus steps on the accelerator. The Galician fashion distribution company has outlined its roadmap for the current year, with the aim of exceeding a turnover of ten million euros, doubling sales by 2023. The company, which plans to achieve a turnover of twelve million euros, plans to increase its international presence in new markets and will diversify its offer with a women’s fashion line, according to José Chacón, co-founder of the company, to Modaes.
“We have a consolidated project and a mature team, we already have the basic pieces to set up the company and to have natural and sustained growth over time,” the executive assured. The company, specialized in men’s fashion, will launch in September El Pulpo Girl, a women’s fashion line in the adolescent segment, which will have its own store at street level in A Coruña and two first corners in El Corte Inglés.
This is the first time that the company is betting on women’s fashion, a decision driven by the company’s widespread growth. El Pulpo, also owner of the children’s fashion brand Nanos since September 2023, has been entering new territories with the two chains, which has boosted the company’s business. Mexico has been one of the main legs of the company’s international growth.
El Pulpo will launch a women’s fashion line in September that will have its own store in A Coruña
The Galician company landed in Mexico at the beginning of the year, a market that it sees as “very close to Spain”, with the idea of opening up to fifteen more points of sale (five for adults and ten for children) throughout 2024. For nowonly operates with El Pulpo in the Latin American country, but the group’s objective is to introduce Nanos in Mexico in the coming months. “We are in talks with Liverpool and Palacio de Hierro for the entry of Nanos into the country, since in Mexico it is a luxury brand because the customer segment is high-income,” says Chacón.
Besides, The company plans to continue growing in other markets with its sights set on the United States. “The intention is that in each country where we are going to open we have a flagship store benchmark,” highlights the executive, although he points out that there are no specific plans. El Pulpo will also increase its presence in the European markets in which it already operates, such as Portugal, Italy, France and Germany.
El Pulpo, which took its first steps in 2005 with the help of José Antonio and Jorge Chacón, launched a line of tailoring, which highlights a good evolution and highlights that it will contribute more than what was anticipated in the project. “Now it represents 10% of sales and in the future it may represent 20%,” explains Chacón.
The company plans to continue growing in other markets with its sights set on the United States
In Spain, El Pulpo will also strengthen its commercial network. The company has just carried out a renovation on Hermosilla Street in Madrid, where it has an establishment of both brands together. In addition, the company has just opened El Pulpo stores in other cities such as Santiago de Compostela and Santander.
In the coming months, the company will land with El Pulpo in the L’Illa Diagonal shopping center (Barcelona), waiting to find “another location for Nanos in the city,” according to the executive’s words. The company also plans to open another establishment in Zaragoza where the two brands are together.. In El Corte Inglés the company operates with 10 corners.
El Pulpo has changed its fiscal year, which until now ended at the same time as the calendar year. Instead, 2024 will close on March 31, 2025, with the aim of continuing to do so in the coming years.
