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A human way of understanding the world is the cataloging and division of groups based on common characteristics, and this applies to nature as well as to social and work life. Thus, in the coexistence that exists today of the various generational groups (alpha kids, centennials, millennials, generation and baby boomers), result It is necessary to understand your desires and behaviors in the work environment.
In order to know each of these, Mariela MociulskyCEO of Trendsity and research and trends consultancy, gave a presentation focused on explaining how each one thinks and what they expect from the labor marketin the context of the Human Resources Summit organized by THE NATION.
The starting point was to define, precisely, what is a generation: “A group of individuals born during a specific period and who share key characteristics that distinguish them from other cohorts.” Basically, as Mociulsky completed after showing a slide with that characterization, “they shared historical milestones that they went through and determined their motivations, interests and lifestyles.”
The different groups are: alpha kids, were born between 2010 and the present; the centennialsalso known as generation Z, between 1999 and 2009; the millennials, between 1982 and 1998; the generation, between 1965 and 1980; and the baby boomersbetween 1944 and 1964.
“The little ones” (alpha kids), who They were born with technology under their arm and they are going to see the development of artificial intelligence, they are looking for immediacy and agility, while the monotony bothers them. Are integrated with technology, and “they hope that everything will be faster and easier,” Mociulsky continued explaining. They value AI shortcuts. “They are more pragmatic and less idealistic than their parents.”
“I don’t like working long hours without rest”; “The most important thing is that it be fun. The worst thing is that it is long and boring”; “My ideal job would be to work from the computer, in my apartment, from somewhere in the world,” were some of the notable phrases with which some boys They shared their future expectations.
This group is going to search that their bosses facilitate technological innovationagile responses, understanding that the key, for them, is change.
“Generation Z is the one that reveals us today in every company: how to attract them, make them fall in love, how to think that there is not so much turnover, how to think about the career plan, what the benefits are. They lived through the arrival of Facebook, the iPhone, and YouTube. They worry about sustainability and global warming,” explained the specialist. While they seek freedom, too They are interested in guidance and motivation. “They don’t want to mortgage the present for a better future, because they don’t know if it’s going to be better,” she added. Regarding the relationship with bosses, they look for authenticity, values, purposes and social commitment.
For their part, the millennials They have one main characteristic: the adaptability. They seek independence and a balance between personal life and their career, to which they are committed. They want to work on something they are passionate about, but they have “soul of entrepreneurs”. They share with the previous ones the search for purpose.
Further removed from these ideals, generation workaholics”, very dedicated to service and teamwork. Although they are interested in personal-work balance, they also show great commitment to work.
“Work has to have humanity again […]use digital tools as what they are: tools, not solutions,” said one of the testimonies heard in the presentation about the expectations that characterize the representatives of this category. They are willing to be resilient, they aim for results and to be recognized for them..
Their belief is “technology for humanity, not in replacement of humanity.” a generation willing to sacrificeambitious and with a salary claim above average.
Lastly, the baby boomersolder adults, many still active in the labor marketthey had to “resign themselves” to incorporating new technologies, and today they are interested in sharing their values as leaders.
“The baby boomers They want to be recognized and have the prestige of their entire journey and what they contribute as leaders, all the experience they can bring to these new generations, who often have tools, technology, but not life experience to put it into practice”Mociulsky concluded.
