Santiago Robledo is announced by Digitas Colombia as its new BusinessLead. The publicist has a 24-year career in the communications industry.
In the professional field, Santiago is recognized as one of the most outstanding Account Directors. He firmly believes in the role and responsibility that the advertising industry has in generating employment in Colombia. Additionally, the ability to export art and technology for commercial purposes to the world.
“Santiago Robledo has the ability to integrate teams, talents and techniques to solve his clients’ problems. He can also create products for them. It is to highlight the dedication towards their team and their clients” they comment from the agency.
The executive has been successfully leading the Visa account at Digitas. Recently, his work contributed to the recognition of Digitas as the center of excellence in Social Media Marketing for the Andean region.
“I think I have a very good understanding of the benefits of our clients’ products and their audiences,” said Santiago, addressing the specific digital challenges facing the Visa account.
