The study prepared by Cadem, with a survey of people between 18 and 70 years old, recognized the company in its No. 11 position nationwide, highlighting its positive presence for the industry and the environment.
Cadem’s “Citizen Brands” ranking highlights the positive impact of companies on society and their public perception. In 2024, Samsung was recognized again as one of the best companies in Chile, ranking number 11 and being the first technology company in the ranking, which consolidates its reputation as a “successful brand in constant growth,” according to the study. .
“It is an honor to be featured again in this Cadem study. We are committed to the development of the country, promoting changes that benefit collaborators, suppliers, clients and communities. This recognition reflects not only the quality and innovation of our products, but also the connection we have with Chileans,” said Magda Grunwaldt, Marketing Manager of Samsung Electronics Chile, after obtaining the award.
According to Cadem, a citizen brand is distinguished by its presence in society and people’s daily lives. These brands have a clear purpose and focus their business on relationships with communities.
In this way, Samsung was highlighted as the best brand in Chile in the ranking of “constant innovation”, according to Cadem’s results, due to the incessant improvement in the quality of its products.
Another of the various aspects that the study recognizes is its marketing, highlighting that its “advertising is memorable” and placing it 7th nationally.
Samsung was awarded among the three most relevant companies in Chile for its combination of functionality/experience, style and accessibility. The brand strives to improve the quality of its products and services to ensure consumer satisfaction. In addition, it is committed to sustainability, implementing policies to reduce its environmental impact and launching products with recycled materials, demonstrating its vision towards a more sustainable future.
