This milestone positions it as a leader in innovation and digital transformation in Central America.
By Summa magazine
BAC reached 3 million active digital clients in Central America, this milestone positions the bank as a regional leader in digital transformation, a commitment it has assumed under its purpose of generating prosperity through solutions focused on the lives of people and the planet, and that are also simple, digital and sustainable.
As part of its corporate strategy, BAC promotes innovation through a digital financial ecosystem that provides its clients with the best solutions based on cutting-edge technological infrastructure, unified, robust and secure digital platforms that also allow financial inclusion in the region.
“At BAC we see Mobile Banking as a business center in the palm of our clients’ hands, so that they can manage their transactions easily and from anywhere. Our multi-country strategy allows us to offer financial solutions that make life easier through simplicity and digitalization. Adopting this initiative allows us not only to add economic value, but also environmental and social value,” said Rodolfo Tabash, President and CEO of BAC.
For BAC, it is essential to reimagine digital financial services and make them simpler and more secure. For this reason, the development of improvements in the customer experience is a constant to provide ease and convenience through its platforms.
“Central America will continue to digitalize, and this is thanks to the trust of our clients and the work of the BAC team, who in their day-to-day work have enhanced the organizational competence of innovation,” added Tabash.
BAC intends to continue the digital transformation, which is why a year ago it launched a plastic-free, 100% digital debit card pilot. People can open an account and use said card. This is available for use in wallets (Apple Pay, Google Pay), for contactless payments and online purchases. With this we promote a reduction of the environmental impact, in addition to the operating costs associated with management.
