McDonald’s has temporarily suspended its pilot initiative that used artificial intelligence (AI) in some of its restaurants in the United States to automatically take their customers’ orders from the car (‘drive-thru’, in English), US media reported this Monday.
The fast food giant, who had been working on this test since 2021 with technology from the IBM companyhas canceled this implementation of AI after achieving “contradictory results,” a company spokesperson told CNBC.
The company “She’s not ready” for now to roll out voice ordering in all its restaurants, according to this representative.
“The goal of the trial was to determine whether an automated voice ordering solution could simplify operations for staff and create a faster, improved experience for our customers,” the spokesperson added. to add that there is still “an opportunity to explore voice ordering solutions.”
McDonald’s AI flaws
McDonald’s, which had implemented this AI technology in 100 establishments in the United States.
In addition, some customers had already reported through their social networks that the conversational chat (‘chatbot’) of McDonald’s sometimes got even simple orders wrong.
Other fast food chains, such as Chipotle, Taco Bell and Pizza Hut, are also experimenting with artificial intelligence tools in their kitchens and cash registers to save labor costs.
