Today the fifth edition of the Merco Talento 2024 ranking was published, a study that monitors the ability of companies to attract and retain talent in the Colombian market. This year the leading companies were Ecopetrol, Bancolombia and Grupo Nutresa, who were also in the top 3 in the previous year’s edition.
In this edition there were no major movements in the top 10, as the first six places were maintained and, followed by the business holding acquired by Jaime Gilinski, are Alpina, Bavaria and Sura. Then there are EPM, Nestlé, and Johnson & Johnson, a company that entered this edition in the first 10.
The ranking makes an assessment of 11 sources of information that analyzes three values of a company with talent: work quality, employer brand and internal reputation. The total sample grew 4% compared to the previous year, going from 73,206 surveys to 76,371.
Catalina Londoño Moreno, general director of Merco in Colombia, said that, from the firm, they are seeing how in recent years both the satisfaction of the companies’ employees and the degree of recommendation to work in their company have been increasing. “In 2024, satisfaction stands at 8.89 out of 10, and the degree of recommendation made by collaborators through the Enps indicator increases from 64.4% in 2023 to 71.6% in 2024.”
The firm also carried out a sector ranking and, for example, in the agroindustrial sector, Grupo Manuelita, Grupo Bios and Grupo Agroindustrial Riopaila Castilla were the best companies to work for. In the insurance world, The leaders were Sura, Seguros Bolívar and Allianz Colombia.
Luz Marina Velásquez, vice president of human talent at Seguros Sura Colombia, said that “This recognition fills us with reasons to continue working for the comprehensive development of human talent. We are convinced that Sura is a brand that is built every day with the teams that put its essence at the service of millions of people, “The difference is made by our employees and together we bring to life the principles that inspire our work.”
In food, the leaders are Grupo Nutresa, Alpina, Nestlé and Colombina, and in the grooming, beauty and personal care sector, companies such as Grupo Familia – Essity, Natura Cosmticos and Belcorp reign supreme. In the segment of associations, corporations and foundations, the National Federation of Coffee Growers occupies the number one position.
In the auditing and consulting fields, the leaders are McKinsey & Company and Deloitte. If the automotive sector is reviewed Renault – Sofasa, Toyota and Mazda They are the companies at the top of the list. In drinks, Bavaria and Postobón continue to lead.
“The attributes that workers give the most importance when choosing the company they would like to work for continue to be salary and attractiveness of the sector, “But attributes more related to the principles and values of the company gain importance: ethical and professional values,” commented Enrique Mañas, director of Merco.
In the compensation funds, the leaders on the list are Comfama, Colsubsidio, Compensar and Cafam. In the field of cement companies, the best in the ranking were Cemargos and Cemex.
Alejandro Piedrahita, vice president of strategy and corporate finance at Grupo Argos, said that “This result recognizes the talent of more than 11,000 employees who find in the holding companies a place to develop their talent and represents a commitment for the organization to continue promoting diverse and inclusive work spaces, that allow us to offer conditions that contribute to improving the quality of life of our collaborators and their families.”
In the e-commerce and distribution sector, the leaders were Mercado Libre, Rappi and Amazon. In clothing and leather goods, the notable companies were Arturo Calle, Mario Hernández, Adidas and Cueros Vélez.
