By João Ramos, Director of Digital Appliances for Samsung Latin America
In a constantly evolving world where technology plays a central role in our lives, it is impossible to ignore the growing influence of artificial intelligence in our homes. As AI becomes increasingly ubiquitous, we are exposed to the exciting prospect of truly smart, connected homes, filled with possibilities and conveniences never before imagined.
In recent years, we have witnessed a seismic shift in the smart home appliance market in Latin America. Driven by consumer demand for greater convenience, efficiency and safety in their daily lives, this sector is undergoing a radical transformation. Users are increasingly looking for solutions that not only simplify their routines, but also improve them, making them more personalized and adaptable to their individual needs.
This becomes clear when we analyze recent data from the Latin market, presented by Statista. According to this global data and business intelligence platform, the percentage of households in Latin America that use smart appliances is expected to grow from 8.3% in 2024 to 27.7% in 2028[1], something very significant for less than half a decade. This figure represents a substantial increase in the incorporation of smart appliances into homes in the coming years.
Furthermore, the revenue in the smart home appliances market is expected to reach $2.3 billion in 2024 in the region, and is projected to show an annual growth rate of 11.32%, resulting in market volume projected to be $3.5 billion by 2028.
In this scenario, artificial intelligence is emerging as the fundamental pillar of this domestic revolution. By providing our devices with advanced AI capabilities, we can turn simple household appliances into true intelligent assistants, which can understand, learn and anticipate the needs of their users. From the moment we wake up to the moment we fall asleep, AI is becoming the driving force of a new era of convenience and comfort in our homes.
The benefits of a connected home are many and multifaceted. From the possibility of remote control of your devices to the intelligent automation of household tasks, smart homes offer multiple advantages that significantly improve the quality of life of their residents. Most valuable, the interconnectivity of devices enables an integrated and harmonious experience, where each component of the home works together to create a truly smart and adaptable environment.
Looking to the future, it’s impossible not to be excited about the possibilities that await us. With the rapid evolution of technology, we are just beginning to scratch the surface of what is possible in a smart home.
In this context, Samsung’s premise is always to bring improvements to society. And in our portfolio, artificial intelligence is already integrated into several products through our Bespoke AI line, always thinking about how we can contribute to the good of society and enable what everyone wants and seeks most: free time to spend with those we love and do what we enjoy.
Thus, with our SmartThings platform and a wide range of smart products, we are empowering consumers in Latin America to transform their homes into truly smart and connected spaces. From refrigerators that automatically do shopping and monitor food, to security systems that monitor and protect your home, we are committed to offering innovative solutions that simplify and improve our customers’ lives.
And when we talk about AI in household appliances, we can go beyond comfort and practicality, since the technology helps, for example, control energy consumption, saving money and natural resources – all with AI Energy, through the application SmartThings, which helps monitor the energy consumption of appliances and even suggests savings tips. Another example of the use of AI in everyday life is the convenience of house cleaning, as the robot vacuum cleaner detects the type of floor and automatically adjusts the suction power as needed.
With artificial intelligence increasingly present in everyday life, Samsung is firmly committed to understanding and meeting the specific needs of the market. We recognize that each home is unique, with its own demands and challenges, and that is why we develop solutions that offer practicality, intelligence and adaptability.
Therefore, we are committed to continuing to innovate and evolve, staying at the forefront of the smart home revolution and providing exceptional experiences that truly improve the lives of our consumers, with artificial intelligence as a great ally. With Samsung, the future of smart homes in Latin America is bright and full of exciting possibilities.
[1] https://www.statista.com/outlook/cmo/smart-home/smart-appliances/latam
