HONOR, the fastest-growing global technology brand, reaffirms its commitment to innovation and technological development, standing out as a leader in artificial intelligence (AI), durability, eye care, and camera technologies. Its advanced image enhancement algorithms and battery are proof of its excellence in the market.
In 2023, HONOR allocated 11.5% of its global revenue to research and development (R&D), exceeding the industry average. This investment has driven innovation in its devices, especially the Magic and HONOR Series, with significant improvements between generations.
This dedication to high-quality and reliable technology reflects HONOR’s commitment to continuously improving its products and services, always ensuring a human-centered approach.
In Latin America, HONOR has been especially well received, standing out as a brand loved by consumers in key markets. The implementation of its AI strategy, foldable smartphone technology and innovations in areas such as photography, battery and display have translated into tangible everyday benefits for users across LATAM and the world. This rapid adoption by the brand reflects the positive impact of advanced technologies and human-centric approach of HONOR, as a global technology leader.
With R&D HONOR seeks to be the #1 brand in the premium segment
“There are many ways to design a product, but the most important thing is to develop human-centered products. First, we need to think about how we can solve people’s problems, that’s the key. Furthermore, a folding smartphone should always offer a different experience when opening and using it, generating unique emotions for users. Secondly, we must help people to be more efficient when using the device, which is crucial. And third, the emotional and personal value that the device provides is essential. For this reason, adding AI, we can offer completely personalized and intuitive functions. This is what really makes the difference,” commented Fang Fei, President of Product Line, HONOR Device Co., Ltd., in front of the first delegation of journalists and content creators from Latin America to visit the research and development centers of this iconic global technology brand.”
HONOR reaffirms its position as a global brand and leader in reliability by working with global suppliers and partners such as Google, Microsoft, Qualcomm and more to deliver clear differences in camera functionality, displays, architecture and even software, as well as adhering to strict standards that are above the industry average. The company insists on building quality into the process, establishing over 600 quality standards covering all aspects of product design, development, materials and manufacturing. In this way, the R&D expert explains, “Our commitment to quality is unwavering. That’s why we have implemented over 600 quality standards at every stage of product development to ensure that our devices not only meet, but exceed consumer expectations.”
Additionally, it is worth noting that the HONOR Smart Manufacturing Industrial Park, the brand’s first self-funded factory, reflects this commitment to being the global leader in the reliability and quality of foldable devices with 85% of production automated, of which more than 40% was developed by HONOR’s own R&D team. All with the aim of making the operation more efficient, but also taking quality testing to the next level in the industry globally.
“At HONOR, we have been at the forefront of platform-level AI development since the launch of the HONOR Magic Series. Our advantage lies in how we integrate generative AI into both the software and hardware architecture. Which optimizes the efficiency of the model and defines the future of our foldable devices, incorporating innovations in architectural design and high-performance memory directly into the device,” explains Fang Fei.
This is reflected in HONOR, as a leading global brand, pioneering a four-layer AI architecture that provides a holistic and seamless intelligent experience. In the first layer in multi-platform and multi-device connectivity that allows different operating systems to make decisions using AI, thus achieving seamless connection and sharing of services between devices. In the second layer we find AI at the platform level with the aim of rebuilding the operating system of a single device.
As a global AI leader, HONOR advances its architecture to the third layer, which involves implementing AI directly on the device, covering functions such as photo cropping and rendering. Finally, it reaches the fourth layer of cloud-based AI, which fuses on-device capability with cloud solutions to deliver hybrid systems that significantly improve the convenience and security of smart device users.
All this is possible thanks to the fact that HONOR always investigates the trends of each of the countries in which it has a presence, both at the market level and in relation to the tastes and needs of each of its users locally. For HONOR, smartphones are not simple devices, they go further since they have been shared in the life companions of many users at the level of productivity, creativity and entertainment.
HONOR, as a company dedicated to delivering the best in device hardware and software, is driven by four key technologies that reinforce its leadership position. Its pro-grade Falcon Camera System and AI-enhanced motion capture enable exceptional precision in sports photography. The slim, high-density HONOR silicon-carbon batteries deliver superior battery life in both bar and foldable smartphones, outperforming the category average. Additionally, HONOR leads the way in material and technical innovation, introducing the anti-scratch NanoCrystal Shield and HONOR Shield Glass, which can be up to 10 times stronger than conventional display glass. Lastly, MagicOS 8.0 uses AI to enhance connectivity and facilitate advanced interactions between multiple devices, setting new standards in user experience.
“At HONOR, we are committed to developing solutions that connect different devices through AI solutions. Our focus is on a human-centric operating system (OS) that facilitates the seamless integration of diverse devices, services, and scenarios. With our MagicOS 8.0, we are not only improving the smartphone experience, but also the ecosystem-wide experience across PCs, tablets, and wearables, all connected through what we call the Magic Ring. This ecosystem is not just limited to a single device, but integrates data from multiple devices of the same user to deliver personalized experiences for both work and play. This unique vision of interconnection defines our commitment to technological innovation and user experience across all platforms,” added Fang Fei, Global Head of Product & R&D, HONOR Device Co. Ltd.
When the R&D leader referred to folding phones, she reaffirmed that HONOR is positioned as a leading global brand with the objective of being a leader in reliability and quality in this category, which according to IDC data, more than 52.9% of Consumers worldwide currently want to buy a foldable smartphone. For this reason, the company aims to achieve the same level of resistance in its folding smartphones as it already has in its traditional smartphones. Fang Fei stated: “We are dedicated to bringing the same reliability and durability that our consumers expect from traditional smartphones to our foldable devices. This includes key innovations in materials and design that ensure durability. Our devices not only go through rigorous quality tests but are also developed keeping in mind the needs and expectations of our users. This consumer-centric approach ensures that every product we launch offers real, tangible value.”
