03:46 PM
Michelin unveiled its new tire commitment for Colombia, this time focused on high performance motorcycles. This is the Anakee Road, designed for the segment trail (90% road); the Power 6, with which it is aimed at sports bikes (100% road) and the Power GP2, focused on the category track day (50% road and 50% sport).
The Anakee Road, For example, it is designed for motorcycles over 600 cc, a segment in which They find road bikes or unpaved road bikes.
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According to Alejandro Rodríguez, responsible for the Product Line for motorcycles and bicycles in Colombia and Ecuador, The leisure segment in the country’s motorcycle market has grown strongly and this responds to new launches.
The market
The idea is to stir up competition in a market where Continental, Bridgestone or Pirelli have strength, and in this sense Rodríguez expressed that these launches allow up to 10% more grip on wet ground, 5% more in steerability and 10% more in durability compared to previous ranges.
According to the firm Statista, By 2022, Michelin led the global ranking of tire companies by revenue, with an estimated value of approximately US$7,735 million. Bridgestone and Continental took second and third position, respectively.
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The brand’s new products are compatible with references such as the BMW1250, Ducati Multitrada V4 or the Honda 1100, and have a resistance to speeds of up to 240 kilometers per hour.
Likewise, the spokesperson clarified that durability depends on the use that customers give it, which can range from about 10,000 kilometers for the Power 6, which is for racing lovers, to 18,000 kilometers, in the case of tires for those who drive for leisure.
“We are constantly investing in the development of our motorcycle tyre ranges to remain the benchmark in this field, both for our end users and for manufacturers. After the difficult market conditions in 2023, we are convinced that motorcyclists are eager to get back on the road and also to have fun on the track,” said Edouard De Peufeilhoux, Director of Michelin’s 2-wheel Business Line.
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For his part, Walter Ugozzoli, president of Michelin Colombia, recalled that currently this manufacturer is “the only one that is in all business lines in Colombia, from bicycles, to small motorcycles, large motorcycles, trucks, buses, trailers, vans, mining, big tires, off-roadunder construction, in what are ports, and in airplanes we also have a contract with Avianca, with 100% participation in airplane tires.”
He added that “in Colombia we have the advantage of having everything, one of our lines business Here it is Michelin Connected Fleet, which is global within the strategy around tires. With that we sell, not only the monitoring of the vehicle, of the tractor-trailer, but also of the trailer, and therefore the load. But we also have a Smart Camera solution, which helps the driver’s safety.”
motorcycle sales
Figures from the Chamber of the Motorcycle Industry of Andi and Fenalco indicate that in May 2024 a total of 66,167 new units were registered during the month, which means an increase of 16.18% compared to the same period last year.
Likewise, the data accumulated in 2024 is positive. In the first five months of the year, 313,096 new units have been registered, which represents a growth of 9.15% compared to the same period in 2023.
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As for the best-selling brands, Yamaha consolidates itself as the leader of the Colombian market with a 20.43% share, followed by AKT and Bajaj.
Motorcycles with displacements between 100cc and 125cc continue to be the preferred choice for Colombian buyers, representing 49.61% of total registrations in May. In second place are motorcycles from 150cc to 200cc, with a share of 24.87%.
