BlackBerry has reinvented itself, and it has done so well that it is bringing in more money than analysts believed

There was a time when BlackBerry reigned in the world of smartphones. The Canadian manufacturer stood out for offering equipment elegant, robust, secure and with a physical keyboard! Many users, especially those with an executive spirit, loved the email features or the BBM messaging app.

The company, however, became a victim of the revolution brought about by the arrival of the iPhone and later Android devices, starting with the HTC Dream. BlackBerry stopped making smartphones, but made an effort to reorient its commercial strategy. This move seems to be paying off.

BlackBerry can still surprise analysts

BlackBerry presented the financial results for the first fiscal quarter of the year a few hours ago. Surprisingly, the period that ended on May 31 recorded revenues of 144 million dollarsexceeding the estimates of analysts, who had calculated about 134.1 million dollars.

The company also posted an adjusted loss per share of 3 cents, compared to the 4 cents that consulting firms had projected. This scenario caused the Waterloo firm’s US-listed shares to rise around 7.2% on Wednesday, boosting its market capitalization.

Yahoo Finance notes that R BC capital has even said the firm’s near-term profitability outlook is improving. Unfortunately yes, BlackBerry is still not profitable. Despite its optimistic results, it is still losing money, specifically $42 million in the fiscal first quarter.

In any case, BlackBerry is doing a lot of things right, and has chosen a market segment that has a lot of growth potential. The company is now focused on the world of software and cybersecurity. Among its clients are companies and governments from all over the world that rely on its services.

BlackBerry’s product portfolio has, for example, a secure communication called BBMe that runs on a variety of operating systems. It also boasts a suite of solutions under the Cylance brand that offer prevention, detection and response to cybersecurity incidents.

The mobility and transportation market is also fertile ground for this company founded in 1984. ADAS QNX is a platform for advanced driver assistance systems and autonomous driving through software. BlackBerry IVY, for its part, allows manufacturers to monetize vehicle data.

Images | BlackBerry

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