12:11 PM
A 100% Colombian gym brand managed to open its first headquarters in an exclusive neighborhood of New Yorkin Manhattan, one of the areas most frequented by celebrities and thousands of tourists. The gym chain, which was born in Medellin In 2021, it is the first brand in the world of fitness and well-being in the country to compete in the US market.
TOction Black, which has 27,000 users in the country, celebrated the inauguration of the first of 25 headquarters that they will have in the United States.
“The next headquarters in the United States will be in New York andin the Flatiron, Dumbo, Financial District, Chealse, Long Island neighborhoods. AND We will also have offices in Miami, For now, the Brickell headquarters has been confirmed,” Wilder Zapata, CEO of Action Black, explained to EL COLOMBIANO.
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Regarding the establishment inaugurated on June 22, Zapata explains that “Many brands have tried to be in the sector and have not succeeded because it is such an exclusive street.“We came with a clear proposal, exclusive designs in keeping with the area and a different training proposal. Our purpose is not only Manhattan, but all of New York, it is a city with a lot of movement and people where the culture of self-care is common.”
According to Action Black, its entry into the American market has been a success. “We are really grateful and happy with the response from the public in New York, With just one week of opening we had more than 500 registered to our exclusive pre-sale program and at our opening party we had more than 300 attendees. Our social media in the United States increased by 253% in reach,” said the CEO.
And Action Black came with a variety of exclusive training methodologies called Savage (combines running and bodybuilding), Beats (dance), Jabox (bodybuilding with boxing), Tonic, Sólido, Giro, Cycling, among others, To compete with the giant gym chains in the US, In addition, to introduce the Colombian sports fashion brand AW into that market.
Zapata highlights that the gym proposal includes a Colombian design and construction team. “We carry out training for United States personnel in Colombia, because we guarantee that in each of our clubs people receive the same attention and energy that characterizes us, that makes us different from any brand.”
He even claims that this is the first step for 2024, since throughout the year, The goal “is to open 144 headquarters that include Colombia, the United States, Mexico, Spain, Portugal, the United Arab Emirates, China, and Brazil. With this, we hope to generate more than 1,440 new jobs and bring our brand and culture to the main cities of the world.”
