And in those surprises that life brings, Sony Music announced with ‘fanfare’ that among its ranks will be Yeri Mua, one of the icons of neo-influencers. Although it has not been defined what the concept will be, you do not need to be very intelligent to understand that it will give continuity to his musical career with his very particular style. It is surprising to see the photograph in Billboard, where she and Roberto López, Sony Music executive, capture their signatures.
(Photo: Instagram)
Beyond the talent it may have, we can see the decline of record companies, who in their constant failures to create artists, have to resort to already established concepts in order to survive. But it is not only the lack of creativity to look for alternatives that keeps record labels at bay, also the leonine contracts, where they have everything to win, contribute to this debacle, and thus accept anything to stay afloat.
And no, it is not underestimating what Yeri Mua built; On the contrary, he fought for his millions of followers and achieved the dream of being on a record label. Logically, both will be used to the point of exhaustion and, at the first opportunity, they will be abandoned, as happens so many times.
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Now, musically, Yeri Mua is not exactly an example of decency. Elegance is not necessarily reflected in his lyrics; Her controversial songs have put her in the public eye for resorting to foul and crude language that, according to exponents of the genre, are necessary evils.
However, the contrast occurs when a label like Sony Music endorses or would endorse a horde of inappropriate words in order to gain traction in a niche where it simply does not exist. It’s not that I cross myself, far from it, I’m surprised by the record label’s support for this musical trend that emerges from social networks and that manifests, as I said before, the absolute need to give way to a trend that perhaps executives like Roberto López doesn’t listen at home.
(Photo: Instagram)
I remember the images of López in front of stars like Vicente Fernández, Julio Iglesias and many more, and that constant desire to offer quality material. Today, with sadness, I see the coexistence between Roberto and Yeri Mua; It is a product of the need to earn money at any cost and even above our own values.
If the industry itself does not contribute to defending what gives us validity, what can we expect in the future? Maybe I’m wrong and Yeri Mua, according to López’s vision, will be the next Gloria Estefan of the new era of music.
OK, only a reception like the one they gave him in recent days could justify expectations. Time to time. We’ll see you next time, here where we might talk about you.
