Why Luisana Lopilato initiated a million-dollar lawsuit in Uruguay

A few years ago, Luisana Lopilato She was forced to initiate a lawsuit against two Uruguayan companies for the use of her image. Those two companies no longer exist, but the million-dollar trial continues and recently had an unexpected twist.

After a while, Justice ended up shelving the file. However, at a hearing last Thursday a copy of the commercial appeared on an old VHS tape, so everything could be refloated in favor of the actress.

The image of the commercial for which Luisana Lopilato initiated a trial in Uruguay. Photo: El Observador newspaper.

Happens that Luisana Lopilato initiated legal action for a television commercial where an image of a girl with a teddy bear appeared, broadcast in Punta del Este between 1999 and 2006. The conflict? The actress assures that that girl is her.

At that time, Luisana Lopilato He asked that the advertisement stop airing, considering that they were making improper use of his image. However, in 2012 she discovered that posters of that commercial still existed, so she decided to file a lawsuit.

“Luisana Lopilato filed a lawsuit for improper use of image with assessments of damage and loss of profits that, calculated today, could exceed 5 million dollars, against the companies Punta Systems and the multinational Prosegur,” indicated the Uruguayan newspaper. The Observer.

The image of the commercial for which Luisana Lopilato initiated a trial in Uruguay. Photo: El Observador newspaper.

The case was stalled for years, since, mysteriously, the film records of the commercial no longer even existed on YouTube. But everything was revived after the appearance of the owner of a video store in Maldonado.

The man in question remembered having recorded several VHS with programs from that time to which he refers. Luisana Lopilato. The actress’s lawyers were present at the hearing in which the commercial was seen.

 
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