Behind the Trend | A failed marriage proposal at Alegra and the marketing behind the “controversies” on networks

Behind the Trend | A failed marriage proposal at Alegra and the marketing behind the “controversies” on networks
Behind the Trend | A failed marriage proposal at Alegra and the marketing behind the “controversies” on networks

The supposed requested marriage in the Alegra Shopping Center it seems that it turned out to be planned or at least that is what hundreds of Internet users say through social networks. True or false, what is true is that it would not be strange at all if this were just a “theater”, a new network strategy to multiply the numbers.

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Controversies in networks of content creators would seem to be the new way of promote yourself, sell out and launch into stardom. The formula is simple: make noisetake advantage of the eyes on it and start billing.

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There are many examples of this: a supposed meteorite that fell in Barranquilla turned out to be a campaign of expectation of a social project; the new and very young “bride” by Poncho Zuleta who made her call the “Frunita” was just the preamble to the release of a song with that same name.

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In this week’s episode we explore how the different public figures They are capable of turning media chaos into reproductions and sales. We explore the scandals so well planned that we end up eating the story and unmask the bolder online marketing tactics.

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Come with us to learn how these work New strategies advertising and discover what is hidden Behind the Trend.

 
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