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With almost two decades of presence on the screen, blessed It established itself as one of the most successful cycles of humor, archive and media analysis on Argentine television. However, according to his driver, Beto CasellaOn more than one occasion, their lack of presence on social networks plays against their visibility and the loyalty of their audience.
What has been happening for some time is that clips with different moments of the cycle stopped being uploaded to the X, Instagram and YouTube accounts, almost simultaneously with the television broadcast. This week, the host exploded once again when referring to the issue and pointed directly at the directors of El Nueve, whom he accused of lowering the budget for the cycle, precisely in the network sector. Casella He also took the opportunity to shoot Mario Pergolini, who joined the group with his own cycle on the IP news signal..
While advertising a new “fiction” within the program and saying that it would have outdoor scenes, he ironically indicated: “There is a budget for this. The channel does not have Twitter, it does not have Instagram, we do not go out on YouTube. The IP sign is bigger than Channel 9’s, she said. And he added: “Pergolini has Twitter and we don’t”.
In 2021, Grupo Octubre and Pergolini sealed a strategic alliance to set up a “laboratory” with their media that could develop ideas, test them and carry them out with the idea of facilitating the meeting between media, brands and audiences in different creations. As announced at that time, with the arrival of the former driver of Whoever that failsthe signal sought to provide a new perspective to traditional media and new digital ventures, with the focus on improving the relationship with advertisers.
At the beginning of October, three years after that announcement, Pergonili announced that Damn, it’s going to be a beautiful daythe program hosted by Vorterix, could also be seen starting this Monday on the screen of IP Noticias, the news signal related to the channel, from 8 to 11 in the morning.
This Thursday, Show Partners He consulted Casella about his statements in blessed and, far from putting a damper on the conflict, he redoubled his bet against the television signal authorities: “They think they have a supermarket and it’s a good sign.”.
Asked about his relationship with Pergolini after his arrival at the group of companies, Casella indicated in the cycle led by Adrián Pallares and Rodrigo Lussich: “I don’t talk to him. I don’t even have his WhatsApp. But I don’t want to talk to anyone… Let them solve it! I go, I make the best program I can, I give them the best I can, we sell them a lot of advertising, we do everything right. And we deserve some reciprocity that we don’t receive”.
The driver also pointed out that the versions indicating that both Telefe and Eltrece want him on their grid are true. “It’s true, but I wear the channel’s shirt. The thing is that they have no mystique.” And he explained: “In general, there are journalistic entrepreneurs who come from another field and do not understand this well. And we have more passion than them. Those of us who are on the air have more passion than them”.
“We have been on the air for 20 years with blessed. And although that doesn’t mean I demand that they wait for me with a red carpet, I go ten minutes early, I do my program, I greet politely, I don’t bring problems, they never sent us a document letter. We are the perfect employees. Treat us well! ”She concluded.
THE NATION
