In this house, 2024 is a birthday year: 135 years ago our first paper copy hit the streets, the only medium that was then known to those who wanted to know what was happening around them. And the truth is that the year … It is doing well for those of us who are committed to this daily work to continue what the founders left us: Diario LA RIOJA adds dates and continues to be the outstanding leader of Riojan information both in that centenary event of the newsstand and in its digital edition, the readers’ favorite now.
The latest data arrived this week with the first wave of the General Media Study, corresponding to the first three months of the year. The EGM continues to make it clear that Diario LA RIOJA is at a very considerable distance from the rest of the newspapers sold in the community, both regional and national. Thus, in the press as a whole, 72.6% of press readers choose us every day. This difference increases greatly when the paid press is considered (86.89% read Diario La RIOJA) and even more so when we refer to the paid press of general information, that is, excluding sports: the percentage then reaches 88. .83%.
Meanwhile, the Diario LA RIOJA website (larioja.com) continues to grow. March was an exceptional month in terms of news, with events that unfortunately shocked the citizens of Rioja. In those cases in which quality, verified and non-sensational information becomes more important than ever, our digital edition has reached figures unknown since the turbulent times of the pandemic. Thus, March closed with an average of no less than 96,151 unique browsers each day on the web. For the month as a whole, larioja.com had more than 10.3 million page views.
Seven out of ten daily press readers in the community choose Diario LA RIOJA
The digital edition exceeded 4,000 subscribers in March, and the number has not stopped growing
And another piece of information that is usually given less importance, which is the duration of the visit. It is also the highest of the community websites: they read us many times, and they also read us more.
All this, taking into account that both on paper and on the web our closest competitors are free. Diario La RIOJA’s commitment to quality information also on the Internet had a numerical boost this year that makes us especially happy: exceeding 4,000 digital subscribers last March. And since then the number has not stopped growing. Another reason (and there are many) to give thanks.
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