Making a living from making videos on YouTube is possible, achieving it is a long road and requires a lot of perseverance and creativity. Reaching one million views on content is an important achievement because the profits are very high and the investment of effort begins to bear its first fruits.
However, there is no exact figure that is guaranteed when reaching this number of views, since the Google platform It has different variables that modify profits, although there is a range of income.
In Colombia getting money from YouTube works the same as in most countries, although the money received is in dollars and that must be taken into account when converting it into cash that we can use in our lives.
One of the main factors that determines how much YouTube pays for views is the channel’s target audience. For this, certain aspects must be taken into account:
- Location: Videos viewed in Colombia generally generate less revenue per view than those viewed in countries with greater purchasing power such as the United States or the United Kingdom.. This is because advertisers are willing to pay more to reach audiences in countries where consumption and spending are higher.
- Demographics: The age, gender, and interests of the audience also play a crucial role. For example, An audience of young adults interested in technology may attract more expensive ads than an audience of children.
Other important elements are content niches. Topics such as finance, technology or insurance usually attract advertisers willing to pay more. These sectors have high-value products and services, and advertisers seek specific audiences to maximize their return on investment.
Additionally, if there is high competition to advertise in a specific niche, the pay per visit will be higher. Niches with low competition may have lower CPMs (Cost Per Thousand).
Earnings on the platform depend on the advertisers in our videos, YouTube offers different types of ads that can affect earnings:
- CPM Ads (Cost Per Thousand): Advertisers pay a fixed amount per 1,000 ad impressions. These ads usually generate less revenue compared to other types.
- CPC Ads (Cost Per Click): In this case, advertisers pay only when a viewer clicks on the ad. These ads typically generate more revenue than CPMs, but they depend on the click-through rate (CTR).
Finally, the overall performance of the video must be taken into account. The more time viewers spend watching the content, the higher the revenue. YouTube values watch time as an indicator of quality content.
A video that keeps viewers interested for most of its duration is more attractive to advertisers.
In order to monetize on YouTube, creators must meet certain requirements that the platform has established to ensure the quality and safety of the content.
The first is to be part of the YouTube Partner ProgramTo enter there, certain requirements must be met:
- Have at least 1,000 subscribers.
- Accumulate a minimum of 4,000 hours of viewing in the last 12 months.
- Content must comply with YouTube’s monetization policies, meaning it must be suitable for all advertisers.
- Content must be original, high quality, and comply with YouTube’s community guidelines and Terms of Service.
Although earnings may vary, a video with a million views in Colombia can generate quite significant income. Based on studies and data from other markets, such as Spain and the United States, an approximate range can be estimated.
A study by Standupbits and Josef Holm showed that a comedy channel with over a million views generated approximately $2,000 in advertising revenue. Although this data can serve as a reference, it is important to remember that this is a specific market and that figures may vary in Colombia.
Generally speaking, income per million views on YouTube can range between $2,000 and $5,000 in markets such as the United States. In Colombia, due to factors such as purchasing power and lower CPM, this figure could be in the range of $500 to $2,000 per million views.
