César Priefert leaves Coarco and launches Fonprisa, a new ‘marketplace’ for hardware and plumbing stores – Ferretería y Bricolaje

César Priefert leaves Coarco and launches Fonprisa, a new ‘marketplace’ for hardware and plumbing stores – Ferretería y Bricolaje
César Priefert leaves Coarco and launches Fonprisa, a new ‘marketplace’ for hardware and plumbing stores – Ferretería y Bricolaje

César Priefert has left Coarco, where he joined in September 2022 as Purchasing Managerafter the cooperative informed him of his dismissal “for economic reasons” this Monday, June 3, once he rejoined the Canary Islands cooperative after a long sick leave.

This was communicated to Coarco partners by César Priefert himself through an email, to which he had access. C for Communicationin which it offers the explanations about his departure from the cooperative.

“The economic situation that this company suffers is clearly unsustainable,” César assures C for Communicationand explains that precisely this has been the justification for the dismissal.

In the succession of events, what stands out is the departure of the German group Hagebau, which broke relations with the cooperative at the beginning of 2023 because Coarco “could not comply with Hagebau’s demands regarding the amount of the bank guarantee that it had to deposit”as explained by César in his statement, and the agreement reached with Grupo Ibricks three months later.

“Currently, thanks to this agreement, Coarco receives some six figure rappels“César details in the email addressed to the partners.

Marketplace for hardware and plumbing stores

“During these almost 14 months of suspension of the contract due to temporary disability, I have been thinking about how to improve the situation of small partners“continues César, who then announces Fonprisa Ldt, a new marketplace B2B for hardware and plumbing warehouses.

“It will allow small partners place direct orders and be competitiveeven in imports.”

Caesar Priefert

This is how César Priefert explains the main lines of his project, part of which on-line It is still in development but is now available for free. offline: “It is an Amazon or an Ebay but where the clients are companies, not installers or individuals, and the payments are deferred“. In addition, it details the functionalities of the platform:

  • Suppliers, both foreign and national, propose their products, prices, discounts, promotions, etc.
  • Fonprisa pays suppliers before the merchandise is shipped.
  • The warehouses pay Fonprisa in 30, 60, 90 days, or in installments (according to the risk report).
  • There is no minimum purchase amount.
  • Transportation is provided by Fonprisa.

“Fonprisa was created during the suspension of my contract and he has not had any operations, he has only carried out surveys. I waited until Coarco informed me of its decision. My intention was merge Fonprisa with Coarcobut unfortunately the Management has preferred to continue as they are,” says César in the statement.

Coarco: “We must adhere to the viability plan”

Following this news, Davinia Díaz, manager of Coarco, has assured C for Communication that the cooperative is immersed in a “viability plan” to go “economically restructuring the company“, which entails a “organizational restructuring“.

The cooperative will communicate the departure of César Priefert to the members today, “wishing you all the success in your upcoming projects.” The cooperative will celebrate the next June 15th its annual Assemblywhere Coarco will present and approve its accounts.

Davinia Díaz has also recalled that, for the moment, commercial management continues under the management umbrella, following the restructuring that was carried out at the time with the departure of César Priefert. On the other hand, he has avoided commenting on the new project and on César’s statements regarding the Hagebau case.

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