This campaign aims to get more Chilean companies to use this seal of origin on their goods and services.
Santiago, Monday, June 10, 2024.- On June 5, ProChile together with the Imagen de Chile Foundation and the private sector, They launched a campaign for more companies to join the Brand use program “Made by Chileans”which aims for Chilean companies to use the Chile Brand as a seal of origin for their products and services.
This seal seeks to position the value of origin both in the national and foreign markets, contributing to the preference of national products and promoting the “Made in Chile”so that it is a factor of pride and added value.
Being part of “Made by Chileans” is to show the world the best of our country and demonstrate that we are united to make ourselves known internationally, in addition to contributing to building a better future for Chile.
“With this campaign we want many companies to join those that already use the Chile Brand, because we know – as Chilean companies that use it to go abroad express – that it helps to differentiate the product or service from foreign competitors, and is also a catalyst for national pride,” highlights Ignacio Fernández, General Director of ProChile.
“Made by Chileans is more than a seal, it is the expression of the effort, conviction and audacity of a country that is committed to the future. We want to show internationally our talent and ability to do things well, with contributions to the quality of life, sustainability and the care of local and global communities. The Chile Brand unites us all, and this campaign seeks to add even more Chilean companies to be part of this symbol of our identity and our values,” he says. Rossana Dresdner, executive director of Fundación Imagen de Chile.
In addition to granting the license to bear the seal, The program offers support in positioning studies, audiovisual materials, as well as training and participation in special events.
To join, companies can go to the ProChile website at the following link, where they can access the registration form where they must add company information and accept the license to use Marca Chile.
Today there are more than 1600 companies using the Chile brand, of which 69% are products and 31% services, and from the 16 regions of Chile they export to more than 100 countries.
