After meeting a drop in the sales both in San Juan as in the country with respect to 2023 during the Father’s day, from the Rawson Chamber of Agroindustrial Commerce and Tourism They assured that the majority of sales were directed towards other items, unlike previous years.
In 2024, The favorite gift in San Juan was the roast. In an interview with Zonda Diario, Gastón Villordo, head of the aforementioned entity, highlighted that this trend had been anticipated due to the marked increase in sales of the Great Outlet The Above in the last 15 days before Father’s Day.
“The average ticket did not exceed $35,000, and a majority use of credit cards was observed”, Indian. In addition, outlets were essential for many merchants to maintain their SMEs, attracting a good audience in all the editions held. For this reason, dates have already been established to repeat the event in the second week of each month until December.
In this context, it was also anticipated that towards the last days of the week, unlike 2023, The butcher sector experienced a notable rebound in sales.“Purchases were not concentrated in clothing or technology, but in butcher shops, which sold out of their stock on Saturday afternoon, June 15,” Villordo stated to Zonda Diario.
“We hoped that with the bonuses and other late payments, sales will rebound. However, we were surprised to see that butcher shops led sales,” analyzed.
“People chose to buy a barbecue and enjoy it with their family instead of purchasing a gift. This had a significant impact on the drop in sales of clothing, footwear and household appliances,” he added.
In this regard, he highlighted that The average ticket from the butcher shops was between $40,000 and $50,000, while in general commerce it was $35,000.
Importance of Outlets
Villordo highlighted the importance of the Outlets made in the La Superiora Complex, where many merchants can offer their products. These events made it possible to anticipate the results of recent sales.
“The Outlets have been key to supporting merchants and promoting the Rawson shopping center as a showcase to display their products,” Villordo highlighted.
“More of 70,000 people have participated, coming from all over San Juan, and the next edition has already been announced for the July 12, 13 and 14 in La Superiora“, advance.
During the winter holidays, they will also bring forward the liquidations that usually take place in August. “We want to liquidate this merchandise to make way for the new season that we will present in September,” mentioned. Besides, They are evaluating expanding these events at the provincial levelnot only in Rawson.
“We are very satisfied because many merchants in the department have been able to stabilize their situation thanks to these Outlets, facing the crisis that affects everyone,” he concluded.
